Associate Director / Director, Data Strategy & Measurement
- Location
- Manchester, England, United Kingdom
client strategy, data science, measurement, AI-enabled insights and commercial growth. The Director will work directly with enterprise clients to understand their marketing and business data ecosystem, develop measurement strategies, and help clients make better decisions through data. Internally, the role will partner with Client … networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs and business intelligence tools. Design measurement frameworks that connect partnership marketing activity to broader business outcomes, spanning attribution, incrementality, customer acquisition and lifetime value. Advise clients on how affiliate and influencer ...