Senior CX and Engagement Strategist
- Location
- Manchester, England, United Kingdom
strategic requirements for the experience stack (CRM, CDP, AI) working with tech experts to ensure technical architectures are designed to deliver long‐term business intelligence and customer value. Establish measurement and optimisation frameworks that connect marketing and engagement activity to KPIs, using dashboards, reporting, and experimentation to improve performance. … impact framework creation (input/output/outcome logic) Familiarity with analytics platforms (Google Analytics 4, Hotjar, etc.) Empathy mapping and emotional intelligence Strategic foresight and trend analysis Management consulting frameworks (e.g. McKinsey 7‐S, Porter's Five Forces) (desirable) Behaviours Passionate about creating experiences that deliver ...