Marketing Science Lead
- Hiring Organisation
- Sky
- Location
- Brentford, Middlesex, United Kingdom
- Employment Type
- Permanent
- Salary
- GBP Annual
Media Measurement Lead, you will be Sky's senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media … these tests end-to-end, from feasibility, market selection, power and KPI definition through to evaluation, interpretation and recommendation. Reporting into the Head of Media Effectiveness, you will work closely with Econometrics, Digital Marketing, Media Planning, Media Strategy, Test & Learn and Publicis to connect measurement approaches into ...