PaidMedia Overseethemediaplanandmanageexecutionacrosspaidsearch,paidsocial,retargeting,anddisplay SEO OwntheSEOstrategytoimproverankings,drivehigh-intentorganictraffic,andsupportpipelinegrowth Collaboratewithcontent,web,andbrandteamstooptimiseon-page,technical,andoff-pageSEO Lifecycle&Nurture Developandoptimiselifecyclejourneysacrossourchannels,andmarketingautomationplatforms Improveconversionthroughsegmentation,nurturesequencing,andleadscoring Analytics&Optimisation Defineanddeliverperformanceframeworks,dashboardsandattributiontoenabledata-drivendecisionmakingacrossmarketingandsales Skills&Experience ProvenexperienceleadingaDemandGenerationorGrowthteamwithintheB2B,SaaSsector Demonstrableexperiencedeliveringqualifiedpipelineandrevenuegrowth Hands-onexperiencewithpaidmediachannels,campaignstrategy,andmarketingautomationtools StrongunderstandingofthefullmarketingfunnelandtheB2B,SMB/SMEbuyingjourney ProvenSEOwins(traffic+pipeline) SignificantHubSpotexperience Benefits&Culture PartoftheZellisGroup,Moorepayisateamofover500friendlyprofessionalsacrossfourofficesinSwinton(Manchester ...