Tankersley, Barnsley, South Yorkshire, England, United Kingdom Hybrid / WFH Options
IMT Resourcing Solutions
manage and optimise LinkedIn & Meta campaigns across multiple geographies. Own targeting, bidding, ad copy, creative direction and audience segmentation. Run structured testing on ads and landing pages to lift conversion and pipeline quality. Partner with the Head of Digital Acquisition on smart budget allocation by region/product. Brief and collaborate with content/design to deliver on-goal … interest. (keywords: Paid Social Specialist, Paid Media, LinkedIn Ads, Meta Ads, B2B, SaaS, Software as a service, Software Technology, Demand Generation, Lead Generation, Performance Marketing, Acquisition Marketing, ABM, Funnel Optimisation, A/B Testing, Creative Testing, Audience Segmentation, Bid Strategies, Campaign Management, CTR, CPL, ROAS, CAC, Pipeline, SQLs, Landing Page Optimisation, ConversionRateOptimisation, Reporting More ❯
Cobalt Business Park, Newcastle Upon Tyne, Tyne and Wear, England, United Kingdom Hybrid / WFH Options
IMT Resourcing Solutions
manage and optimise LinkedIn & Meta campaigns across multiple geographies. Own targeting, bidding, ad copy, creative direction and audience segmentation. Run structured testing on ads and landing pages to lift conversion and pipeline quality. Partner with the Head of Digital Acquisition on smart budget allocation by region/product. Brief and collaborate with content/design to deliver on-goal … interest. (keywords: Paid Social Specialist, Paid Media, LinkedIn Ads, Meta Ads, B2B, SaaS, Software as a service, Software Technology, Demand Generation, Lead Generation, Performance Marketing, Acquisition Marketing, ABM, Funnel Optimisation, A/B Testing, Creative Testing, Audience Segmentation, Bid Strategies, Campaign Management, CTR, CPL, ROAS, CAC, Pipeline, SQLs, Landing Page Optimisation, ConversionRateOptimisation, Reporting More ❯
Manchester, Lancashire, England, United Kingdom Hybrid / WFH Options
air-recruitment
plan, execute, and grow multi-channel paid media programs, translating commercial goals into budgets, forecasts, media plans, and clear test-and-learn roadmaps. You’ll partner cross-functionally (SEO, CRO/UX, Creative) to align messaging, landing pages, and funnel health—while building decision-ready reporting and communicating insights succinctly. Key Responsibilities of this Paid Media Specialist: Build cross-channel … and performance governance. Architect/manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred. Drive incremental growth via audience design, feed optimisation, creative testing, and automation (rules/scripts). Implement robust measurement: GA4, Consent Mode v2, enhanced conversions, offline/CRM, server-side tagging where appropriate. Run experiments (geo-holdouts … large budgets. Deep Google Ads & Meta expertise; strong PMax, Shopping feeds, YouTube. Proven growth against ROAS/Revenue and efficiency targets. Strong GA4/attribution/privacy and offline conversion integrations. Advanced Sheets/Excel; forecasting and budget/pacing models. Excellent client leadership and clear storytelling. Feed tools (GMC, rules/apps), SA360, CM360. Basic SQL/Python More ❯