Customer Relationship Management Executive
Liverpool, England, United Kingdom
Hybrid/Remote Options
Hybrid/Remote Options
SportPesa
CRM activity to core business KPIs · Driving customer retention & revenue growth through lifecycle optimisation, experimentation and insights Journey & lifecycle management: · Designing, building & optimising cross-channel CRM journeys (via email, SMS, push notifications & in-app) across acquisition, onboarding, activation, retention and win-back phases · Mapping & monitoring customer lifestyle metrics to detect drop-off, slippage and opportunity funnels · Localising journeys in each More ❯
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