2 of 2 Remote/Hybrid Salesforce Marketing Cloud Jobs in the North of England

conditions, and test workflows for scale. Validate data quality, optimise automation logic based on performance, and own the technical stack and integrations that enable marketing to execute strategy at scale. - Customer insights and segmentation. Develop data-driven understanding of customer behaviour, value, and opportunity. Build dynamic segments based … outcomes: retention, customer value, revenue impact, and churn, with market-level visibility. Work with the CRM leadership team to set targets and identify where marketing investment drives the highest return. - Reporting infrastructure. Design and build automated reporting pipelines and dashboards. Develop KPI frameworks that are technically sound and strategically ...

commerce event implementations on both web and app platforms, conduct robust tracking audits, and act as a trusted consultant to help partners measure their marketing and advertising performance accurately.In this collaborative and partner-facing role, you will work closely with data engineering, product, and the wider Solutions Analytics teams. … internal datasets and maintain robust data pipelines.Support the Analytics Hub initiative alongside partners' GA4 upgrade and maturity planning.Define and embed key performance metrics for marketing and advertising effectiveness into partner reporting.What We’re Looking ForHands-on experience with GA4 (ideally implementation) Proficiency in e-commerce event tracking and debugging ...