Digital Specialist
- Hiring Organisation
- Adroit People Ltd
- Location
- Norwich, Norfolk, East Anglia, United Kingdom
- Employment Type
- Contract
- Contract Rate
- £400 per day
troubleshoot data flows (Website/App > Tag/SDK > AEP ingestion > Segmentation > Activation). Segmentation & Audience Activation: Design and implement audience strategies for personalization, retargeting, and lookalike audiences . Apply concepts like frequency capping, sequential conditions, and cross-channel journeys . Troubleshoot low match rates or sync delays with platforms … Platform (AEP), Real-Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools. Specializations: CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration. Digital Marketing Analytics: Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking. Data Management: XDM schema design, consent/governance, API-based integrations. ...