App Acquisition Executive
Nuneaton, Warwickshire, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Holland & Barrett International Limited
the well-being of our colleagues, customers, and communities. Join our Digital Performance team and help shape the future of wellness retail. We're looking for a performance-driven app specialist to lead paid user acquisition marketing campaigns that drive installs and re-engagement across key platforms like Apple Search Ads, Google UAC, and Meta. This role is focused … other mobile platforms. Manage campaign setup, performance tracking, and attribution with tools like AppsFlyer, GA4, and MMPs. Monitor CPI, ROAS, LTV, and retention KPIs to continuously improve app performance. Run structured A/B tests to optimise messaging, audience targeting, and landing experiences. Collaborate with media and product teams to align acquisition strategies with customer lifecycle goals. … Track budgets, manage invoices, and ensure smooth PO processing. Stay current with app ecosystem changes (SKAN, privacy updates, measurement trends). Location: This role is based in Nuneaton, and may be occasionally required to travel to our London Hub or to any other location of H&B. We support flexibility and productivity of our employees by hybrid working arrangements More ❯
Employment Type: Full-Time
Salary: Competitive salary
Posted: