Lead Analyst, Strategic Analytics Strategic Analytics · Shrewsbury ·
- Location
- Shrewsbury, England, United Kingdom
ensuring accuracy and consistency across channels. Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement. CRO Strategy & Implementation: Manage the setup, execution, and monitoring of A/B tests … Media team to effectively leverage and integrate first-party data into campaign targeting. Website Audits: Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities. Tracking Implementation: Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities. PERSON SPECIFICATION Essential ...