Fractional Head of AI - Full Service Marketing Agency
- Hiring Organisation
- Head of AI
- Location
- Slough, Berkshire, UK
ideal candidate combines senior AI leadership with hands-on delivery experience, unifying fragmented marketing and operational data into actionable insights that improve campaign results, resource allocation, and profitability. You will lead AI initiatives that deliver ROI across attribution, campaign optimisation, client reporting, forecasting, and intelligent resource management … aligned to both client performance goals and agency commercial objectives. Identify opportunities to apply AI across attribution modelling, audience targeting, creative optimisation, media spend allocation, and forecasting. Design AI-driven approaches to improve internal agency operations, including capacity planning, utilisation, and delivery efficiency. Ensure AI initiatives meet privacy, regulatory ...