Media Mix Modelling (MMM)
- Hiring Organisation
- Searchability
- Location
- London, South East, England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £450 - £500 per day
data (media channels, spend, performance metrics) Ability to work independently with minimal guidance NICE TO HAVE Exposure to both B2B and B2C brand environments Experience with causal inference or econometrics approaches Experience validating MMM outputs against business performance Familiarity with cloud environments (AWS, GCP, Azure) Experience ...