CRM & Marketing Automation Lead
- Hiring Organisation
- Thomas Brown Recruitment
- Location
- London, South East, England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £40,000 per annum
markets. The Role You’ll lead the development of a new Customer Data Platform (CDP), manage complex integrations, and deliver automated campaigns across email, SMS, web push and personalisation. A key part of the role is analysing data, building segmentation strategies, and continually optimising performance. You will also mentor … Lead the development and optimisation of the new CDP • Manage integrations between CRM, web and digital systems • Build, automate and optimise campaigns across email, SMS, push and web • Run A/B testing, analyse performance and produce clear reporting • Ensure high data quality and efficient segmentation strategies • Plan and deploy ...