CRO Specialist
- Hiring Organisation
- Michael Page Marketing
- Location
- Caerphilly, Mid Glamorgan, Wales, United Kingdom
- Employment Type
- Full-Time
- Salary
- Salary negotiable
using VWO to optimise conversion journeys. Analyse conversion funnels to identify drop-off points and optimisation opportunities. Develop data-driven hypotheses using quantitative (GA4, Looker Studio) and qualitative (session recordings, heatmaps, feedback) insights. Conduct qualitative research, including user interviews and session replay analysis, to guide testing. Conduct user research (surveys … experimentation: hypothesis creation, test design, execution, and analysis. Proficient in VWO for A/B testing and GA4 for conversion analysis. Experienced with Looker Studio reporting; Salesforce familiarity is a plus. Solid understanding of A/B testing statistics (sample size, significance, confidence). Experienced using prioritisation frameworks ...