be able to unblock themselves end to end. What skills do I need? Expert in front-end frameworks such as React, Next.js, Tailwind. Experience in CMS platforms (such as Contentful and Sanity) and marketing tools (e.g. Google Tag Manager, Marketo) Experience in CI/CD tools (such as CircleCI) to streamline and automate development workflows. Familiarity with infrastructure as code More ❯
Lead personalisation and optimisation workstreams during rollout of new journeys and capabilities across web and app platforms. Drive integration of tools such as Adobe Target and CMS platforms (e.g. Contentful, Optimizely CMS) to support dynamic content delivery and behavioural targeting. Create and maintain documentation to support onboarding, knowledge sharing, and operational consistency across client and internal teams. Mentor junior team … and planning sessions. Tools & Skills Essential: Proven experience with CRO methodologies and tools like Adobe Target, Optimizely, GA4 and Adobe Analytics. Familiarity with CMS platforms, particularly headless CMS (e.g. Contentful, Optimizely CMS). Experience with session replay and behaviour analytics tools (HotJar, Decibel, FullStory) is highly regarded. Familiarity with GTM and tag management is also highly regarded but not essential. More ❯
