B2C Lifecycle Communications Manager (CRM)
- Location
- Greater London, England, United Kingdom
optimise lifecycle journeys to improve funnel conversion, worker enablement and long‐term engagement. Develop compelling, audience‐relevant content across email, SMS, push notifications and in‐app communications, including ownership of a regular worker newsletter. Build and manage automated lifecycle journeys, ensuring communications are timely, coordinated and relevant … communications can influence conversion, engagement and retention. Proven experience creating effective content and campaigns across channels such as email, SMS, push notifications and in‐app messaging. A track record of delivering measurable business results through experimentation, including journey optimisation, A/B testing and performance analysis. Strong ...