account is known for. Lead CRM Technical Architecture & Audits : Conduct advanced audits of CRM setups, including taxonomy, event structure, API integrations, custom attributes, and webhook flows, ensuring accurate data flows and scalable architecture within Braze. Maximize Braze Capabilities : Deeply leverage Braze's advanced personalization and automation capabilities such as custom … marketing automation, ideally for large‐scale mobile/streaming or subscription products. Deep, hands‐on expertise with Braze specifically - API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture. Comfortable performing technical audits and working directly with client product/data teams on taxonomy, tracking plans ...