1 of 1 Remote Personalization Jobs in Wales

CRM Analytics will lead customer analytics and lifecycle measurement across our marketing and loyalty programs. This highly visible role will own our approach to customer segmentation, campaign measurement, and personalization strategy-bringing structure, insights, and innovation to our CRM and CDP initiatives. Reporting to the Director of Marketing Analytics, they will partner closely with Marketing, Loyalty, and Product to drive … measurement. Partner with Marketing to establish KPI benchmarks and reporting dashboards. Act as the analytics liaison to our CRM and Loyalty teams, translating data into actionable strategies. Collaborate on personalization efforts using CDP-driven audiences and dynamic content strategies. Ensure best practices in data tagging, CDP integration, and marketing data governance. Build or oversee dashboarding for campaign performance, customer health More ❯