Head of CRM
- Hiring Organisation
- Jobleads-UK
- Location
- Welwyn Garden City, England, United Kingdom
some email journeys created. However there’s still lots to build, and some of the initial structure established. But the real work starts now. Customer journeys need designing and building, taking them from EVP through to a much more sophisticated operation. Segmentation needs defining. Contact strategy needs shaping … customers from first enquiry through to long-term retention. That means building, testing and optimising CRM journeys, while also shaping the broader approach to customer communication. Whilst the primary channel for outbound CRM will be email. They’re also engaging across Whatsapp and SMS, and there’s a customer ...