Marketing Insight and Analytics Lead - Mat Cover - 9 Month FTC
- Location
- Westminster, West End, United Kingdom
roadmap to make improvements to the data underpinning Partner closely with Analytics Engineering and Data Engineering teams to ensure martech data flows (AppsFlyer, Google Ads API, Meta Ads API, GCP, Mixpanel) are well-modelled, documented, and trusted Contribute to the design and governance of marketing data models within the broader … both app (e.g. iOS SKAdNetwork) and web (e.g. cookie deprecation), and how to navigate the resulting measurement challenges Experience working with advertising platform APIs (Google Ads, Meta Ads) for data extraction and pipeline automation Familiarity with GCP data services and event analytics platforms (Mixpanel or equivalent) Demonstrable experience building data ...