Commercial Targeting and Modelling Manager (Barclays Bank)
- Location
- Coventry, England, United Kingdom
targeting strategy to support commercial plans. Working collaboratively across the team, deliver campaigns and analysis using a variety of tools and techniques including SQL, campaign delivery tools, and propensity models. Identification of performance trends, analysis to identify both opportunities and risks to continuously improve effectiveness. Building strong relationships with … teams to drive through plans and strategy. Communicating the recommendations of analysis to senior stakeholders to maximise performance. Statistical modelling to enhance the marketing campaign touchpoints. Qualifications Analytical experience, preferably within the financial services, products or segments, digital or Telco industries. Excellent communication skills. Extensive experience of defining ...