Senior CRM Data Manager, Wolverhampton
Wolverhampton, Staffordshire, United Kingdom
Marston's PLC
Senior CRM Data Manager Salary up to £60k plus benefits Join our Digital Marketing team in a pivotal new role that supports Marston's ambition to become the UK's number one local pub company. As Senior CRM Data Manager, you'll play a key role in shaping and executing our CRM strategy -leveraging customer data, systems … digital experiences are aligned with strategic goals. This is a highly cross-functional role, offering the opportunity to make a senior-level impact through a broad skill set, including data analysis, stakeholder collaboration, and vendor management. Key Responsibilities: Devising and implementing the CRM strategy for Marston's, working to understand how we can maximise our 1st party data … value and delivering against key objectives. Play a key role in the development of our customer facing app proposition, ensuring key project milestones are met, and devise a customer data strategy for growth Deliver actionable insights from 1st, 2nd, and 3rd party data to inform campaign planning and performance optimisation as well as leading the development of dashboards More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: