Head of Marketing
- Location
- Worcester, England, United Kingdom
successful product launches, customer adoption and market engagement. Ensure customer and market insight is embedded within strategic decision making. Own buyer and user personas, competitive intelligence and win/loss analysis, and make them usable by Sales and Product. Operate a tiered launch process, so that every release … engagement, market positioning and marketing effectiveness. Provide regular reporting and insight to the Executive Team and senior stakeholders. Use data, customer insight and market intelligence to inform strategic decisions. Drive a culture of accountability, continuous improvement and evidence‐based decision making. Lead, develop and inspire a high‐performing marketing ...