Lifecycle CRM Executive
- Location
- Doncaster, England, United Kingdom
About the role We're looking for a Lifecycle / Automation CRM Executive to own and scale our automated customer marketing activity. In this role, you'll build and optimise automated journeys, develop SMS / Whatsapp as a channel, activate first-party data … first-party customer segments into Meta and Google, improving paid media efficiency through lookalike audiences. Own a structured A / B testing and conversion optimisation programme, covering subject lines, offers, creative, send-time and automation logic. Build advanced customer segmentation ...