Social Media Analyst Contracts in Edinburgh

Social Media Analyst
Scotland > Edinburgh

The median Social Media Analyst daily rate in Edinburgh is £225, according to job vacancies posted in the 6 months leading up to 13 June 2024.

The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
13 Jun 2024
Same period 2023 Same period 2022
Rank 69 - -
Rank change year-on-year - - -
Contract jobs requiring a Social Media Analyst 3 0 0
As % of all contract jobs advertised in Edinburgh 0.34% - -
As % of the Job Titles category 0.36% - -
Number of daily rates quoted 1 0 0
10th Percentile - - -
25th Percentile £213 - -
Median daily rate (50th Percentile) £225 - -
75th Percentile £238 - -
90th Percentile - - -
Scotland median daily rate £225 - -

All Contract IT Job Vacancies
Edinburgh

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in Edinburgh. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in Edinburgh with a recognized job title 836 1,133 1,809
% of contract IT jobs with a recognized job title 94.78% 95.53% 95.41%
Number of daily rates quoted 470 789 1,248
10th Percentile £178 £225 £239
25th Percentile £340 £400 £406
Median daily rate (50th Percentile) £450 £475 £475
Median % change year-on-year -5.26% - +11.76%
75th Percentile £550 £538 £569
90th Percentile £650 £600 £638
Scotland median daily rate £450 £475 £475
% change year-on-year -5.26% - +11.76%
Number of hourly rates quoted 67 11 13
10th Percentile £15.69 £13.16 -
25th Percentile £16.44 £17.71 £17.50
Median hourly rate £35.00 £17.72 £20.00
Median % change year-on-year +97.52% -11.40% -65.22%
75th Percentile £60.75 £21.47 £48.75
90th Percentile £66.00 £43.75 £53.20
Scotland median hourly rate £19.34 £18.84 £37.43
% change year-on-year +2.63% -49.67% +16.97%

Social Media Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities in Edinburgh

For the 6 months to 13 June 2024, Social Media Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Edinburgh region featuring Social Media Analyst in the job title.

1 3 (100.00%) Microsoft Excel
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Data Analysis
1 3 (100.00%) Web Analytics
1 3 (100.00%) Google
1 3 (100.00%) Visualisation
1 3 (100.00%) Social Media
1 3 (100.00%) Data Visualisation
1 3 (100.00%) Tableau
1 3 (100.00%) Facebook
1 3 (100.00%) Twitter
1 3 (100.00%) Analytics
1 3 (100.00%) Analytical Skills
1 3 (100.00%) BigQuery
1 3 (100.00%) GCP
1 3 (100.00%) Power BI
1 3 (100.00%) Brandwatch
1 3 (100.00%) Hootsuite
1 3 (100.00%) Problem-Solving
1 3 (100.00%) Instagram
1 3 (100.00%) YouTube
1 3 (100.00%) Power Platform
1 3 (100.00%) Google Sheets
1 3 (100.00%) Google Data Studio
1 3 (100.00%) Social Skills
1 3 (100.00%) Data Collection
1 3 (100.00%) Sprout Social
1 3 (100.00%) Adverity
2 2 (66.67%) Public Sector
2 2 (66.67%) Social Listening

Social Media Analyst Skill Set
Co-occurring Skills and Capabilities in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (100.00%) Microsoft Excel
Cloud Services
1 3 (100.00%) Adverity
1 3 (100.00%) GCP
1 3 (100.00%) Google Data Studio
1 3 (100.00%) Google Sheets
1 3 (100.00%) Power Platform
1 3 (100.00%) Sprout Social
Database & Business Intelligence
1 3 (100.00%) BigQuery
1 3 (100.00%) Power BI
1 3 (100.00%) Tableau
General
1 3 (100.00%) Analytical Skills
1 3 (100.00%) Social Skills
2 2 (66.67%) Marketing
2 2 (66.67%) Public Sector
Libraries, Frameworks & Software Standards
1 2 (66.67%) Regular Expression
Miscellaneous
1 3 (100.00%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Data Analysis
1 3 (100.00%) Data Collection
1 3 (100.00%) Data Visualisation
1 3 (100.00%) Problem-Solving
1 3 (100.00%) Visualisation
1 3 (100.00%) Web Analytics
2 2 (66.67%) Actionable Insight
2 2 (66.67%) Continuous Improvement
2 2 (66.67%) Decision-Making
2 2 (66.67%) Social Listening
Programming Languages
1 2 (66.67%) Python
1 2 (66.67%) SQL
Quality Assurance & Compliance
1 1 (33.33%) Disclosure Scotland
Vendors
1 3 (100.00%) Brandwatch
1 3 (100.00%) Facebook
1 3 (100.00%) Google
1 3 (100.00%) Hootsuite
1 3 (100.00%) Instagram
1 3 (100.00%) Twitter
1 3 (100.00%) YouTube