Digital Analytics Contracts in England

Digital Analytics
UK > England

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Analytics over the 6 months to 1 June 2024 with a comparison to the same period in the previous 2 years.

6 months to
1 Jun 2024
Same period 2023 Same period 2022
Rank 535 605 677
Rank change year-on-year +70 +72 -103
Contract jobs citing Digital Analytics 16 32 100
As % of all contract jobs advertised in England 0.043% 0.067% 0.14%
As % of the Processes & Methodologies category 0.051% 0.075% 0.16%
Number of daily rates quoted 8 25 75
10th Percentile £375 £340 £443
25th Percentile £403 £350 £475
Median daily rate (50th Percentile) £425 £450 £538
Median % change year-on-year -5.56% -16.28% -25.86%
75th Percentile £555 £500 £738
90th Percentile £579 £718 £763
UK median daily rate £425 £463 £525
% change year-on-year -8.11% -11.90% -27.59%

All Process and Methodology Skills
England

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 31,623 42,710 64,053
As % of all contract IT jobs advertised in England 85.71% 89.97% 90.85%
Number of daily rates quoted 20,632 29,989 45,672
10th Percentile £300 £325 £338
25th Percentile £413 £445 £431
Median daily rate (50th Percentile) £525 £550 £545
Median % change year-on-year -4.55% +0.92% +9.00%
75th Percentile £650 £675 £650
90th Percentile £750 £768 £750
UK median daily rate £525 £550 £538
% change year-on-year -4.55% +2.33% +7.50%
Number of hourly rates quoted 2,323 1,520 1,714
10th Percentile £12.86 £10.63 £12.50
25th Percentile £16.00 £15.74 £15.25
Median hourly rate £37.50 £37.32 £25.00
Median % change year-on-year +0.48% +49.28% +11.11%
75th Percentile £61.30 £65.00 £49.48
90th Percentile £72.50 £75.05 £65.00
UK median hourly rate £36.50 £36.25 £25.68
% change year-on-year +0.69% +41.16% +9.74%

Digital Analytics
Job Vacancy Trend in England

Job postings citing Digital Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Analytics in England

Digital Analytics
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Digital Analytics in England.

Daily rate trend for Digital Analytics in England

Digital Analytics
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Analytics in England over the 6 months to 1 June 2024.

Daily rate histogram for Digital Analytics in England

Digital Analytics
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Digital Analytics in England.

Hourly rate trend for Digital Analytics in England

Digital Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the England region over the 6 months to 1 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +90 12 £500 +2.56% 14
North of England +24 4 £425 +6.25% 5
North West +23 4 £425 +6.25% 5
Digital Analytics
UK

Digital Analytics
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (6.25%) Microsoft Excel
Cloud Services
1 12 (75.00%) Google Analytics
2 9 (56.25%) Power Platform
3 7 (43.75%) Adobe Analytics
4 5 (31.25%) GCP
4 5 (31.25%) Google Tag Manager
Database & Business Intelligence
1 9 (56.25%) Power BI
2 8 (50.00%) Tableau
3 7 (43.75%) Looker
4 5 (31.25%) BigQuery
Development Applications
1 5 (31.25%) Postman
General
1 10 (62.50%) Marketing
2 6 (37.50%) Banking
2 6 (37.50%) Retail
3 5 (31.25%) Advertising
3 5 (31.25%) Analytical Skills
4 2 (12.50%) Finance
5 1 (6.25%) Public Sector
5 1 (6.25%) Social Skills
Job Titles
1 5 (31.25%) Analyst
2 3 (18.75%) Data Analyst
2 3 (18.75%) Senior
3 2 (12.50%) Analytics Consultant
3 2 (12.50%) Architect
3 2 (12.50%) Consultant
3 2 (12.50%) Data Architect
3 2 (12.50%) Implementation Consultant
3 2 (12.50%) Senior Manager
4 1 (6.25%) Data Analytics Consultant
4 1 (6.25%) Data Consultant
4 1 (6.25%) Digital Analyst
4 1 (6.25%) Insight Manager
4 1 (6.25%) Product Manager
4 1 (6.25%) Report Analyst
4 1 (6.25%) Senior Analyst
4 1 (6.25%) Senior Digital Analyst
4 1 (6.25%) Senior Product Manager
4 1 (6.25%) Senior Technical Analyst
4 1 (6.25%) Technical Analyst
Libraries, Frameworks & Software Standards
1 5 (31.25%) CSS
1 5 (31.25%) DOM
1 5 (31.25%) HTML
1 5 (31.25%) jQuery
1 5 (31.25%) JSON
1 5 (31.25%) Node.js
1 5 (31.25%) Swagger
Miscellaneous
1 5 (31.25%) Management Information System
1 5 (31.25%) Marketing Technology
2 1 (6.25%) Data Protection Act
2 1 (6.25%) Social Media
Processes & Methodologies
1 16 (100.00%) Analytics
2 11 (68.75%) Agile
3 9 (56.25%) Business Intelligence
4 8 (50.00%) Web Analytics
5 7 (43.75%) Data Collection
6 6 (37.50%) Actionable Insight
6 6 (37.50%) Tag Management
7 5 (31.25%) Data Ingestion
7 5 (31.25%) DOM Manipulation/Scripting
7 5 (31.25%) Event-Driven
7 5 (31.25%) Machine Learning
7 5 (31.25%) Visualisation
8 4 (25.00%) Data Analytics
8 4 (25.00%) Data Visualisation
8 4 (25.00%) E-Commerce
9 3 (18.75%) CRM
9 3 (18.75%) Digital Marketing
10 2 (12.50%) Computer Science
10 2 (12.50%) Decision-Making
10 2 (12.50%) Translating Business Requirements
Programming Languages
1 8 (50.00%) JavaScript
1 8 (50.00%) Python
2 4 (25.00%) SQL
3 1 (6.25%) Data Analysis Expressions
Qualifications
1 2 (12.50%) Computer Science Degree
1 2 (12.50%) Degree
1 2 (12.50%) Master's Degree
2 1 (6.25%) SC Cleared
2 1 (6.25%) Security Cleared
Quality Assurance & Compliance
1 6 (37.50%) QA
2 1 (6.25%) Data Quality
Vendors
1 12 (75.00%) Google
2 7 (43.75%) Adobe
2 7 (43.75%) Tealium
3 6 (37.50%) Optimizely
4 5 (31.25%) Ensighten
4 5 (31.25%) Monetate
4 5 (31.25%) Omniture
5 3 (18.75%) Salesforce
6 1 (6.25%) Brandwatch