Storytelling Contracts in England

Storytelling
UK > England

The table below provides summary statistics for contract job vacancies advertised in England requiring Storytelling skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Storytelling over the 6 months leading up to 31 October 2024, comparing them to the same period in the previous two years.

6 months to
31 Oct 2024
Same period 2023 Same period 2022
Rank 460 474 608
Rank change year-on-year +14 +134 -16
Contract jobs citing Storytelling 54 115 157
As % of all contract jobs advertised in England 0.17% 0.29% 0.23%
As % of the Processes & Methodologies category 0.20% 0.32% 0.26%
Number of daily rates quoted 31 51 58
10th Percentile £300 £263 £309
25th Percentile £366 £481 £418
Median daily rate (50th Percentile) £500 £530 £625
Median % change year-on-year -5.66% -15.20% +19.05%
75th Percentile £631 £609 £688
90th Percentile £838 £695 £800
UK median daily rate £500 £535 £625
% change year-on-year -6.54% -14.40% +19.05%
Number of hourly rates quoted 1 2 11
10th Percentile - - £20.75
25th Percentile £41.25 £40.75 £21.66
Median hourly rate £42.50 £41.50 £27.18
Median % change year-on-year +2.41% +52.69% -15.06%
75th Percentile £43.75 £42.25 £45.82
90th Percentile - - £51.75
UK median hourly rate £42.50 £41.50 £38.75
% change year-on-year +2.41% +7.10% +21.09%

All Process and Methodology Skills
England

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 26,975 35,624 61,385
As % of all contract IT jobs advertised in England 86.59% 88.74% 90.59%
Number of daily rates quoted 16,463 24,518 43,144
10th Percentile £313 £313 £339
25th Percentile £419 £425 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - +4.76%
75th Percentile £638 £650 £663
90th Percentile £750 £750 £756
UK median daily rate £525 £538 £550
% change year-on-year -2.33% -2.27% +7.32%
Number of hourly rates quoted 984 1,490 1,588
10th Percentile £15.00 £14.25 £13.41
25th Percentile £20.00 £19.06 £17.25
Median hourly rate £39.50 £44.50 £35.00
Median % change year-on-year -11.24% +27.14% +70.73%
75th Percentile £65.25 £65.00 £65.00
90th Percentile £74.48 £77.50 £73.75
UK median hourly rate £36.00 £43.86 £35.00
% change year-on-year -17.92% +25.31% +66.67%

Storytelling
Job Vacancy Trend in England

Job postings citing Storytelling as a proportion of all IT jobs advertised in England.

Job vacancy trend for Storytelling in England

Storytelling
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Storytelling in England.

Daily rate trend for Storytelling in England

Storytelling
Daily Rate Histogram in England

Daily rate distribution for jobs citing Storytelling in England over the 6 months to 31 October 2024.

Daily rate histogram for Storytelling in England

Storytelling
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Storytelling in England.

Hourly rate trend for Storytelling in England

Storytelling
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the England region over the 6 months to 31 October 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +15 44 £500 -8.26% 20
South East +32 6 £315 +112.84% 1
North of England +28 2 £613 - 3
East of England +16 1 - - 1
Yorkshire +14 1 £625 -
North West - 1 £600 - 3
Storytelling
UK

Storytelling
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.56%) CMS
2 2 (3.70%) Confluence
2 2 (3.70%) Jupyter
3 1 (1.85%) Apache Spark
3 1 (1.85%) SharePoint
Applications
1 6 (11.11%) Microsoft Office
2 4 (7.41%) Microsoft PowerPoint
3 3 (5.56%) Adobe Illustrator
3 3 (5.56%) Microsoft Excel
3 3 (5.56%) Photoshop
4 2 (3.70%) Adobe After Effects
4 2 (3.70%) Adobe Creative Suite
5 1 (1.85%) Adobe Premiere
5 1 (1.85%) InDesign
5 1 (1.85%) Sketch
Cloud Services
1 9 (16.67%) Power Platform
2 5 (9.26%) Azure
3 4 (7.41%) Figma
4 3 (5.56%) Microsoft 365
4 3 (5.56%) PowerApps
5 2 (3.70%) AWS
5 2 (3.70%) GCP
6 1 (1.85%) Canva
6 1 (1.85%) Cloud Computing
6 1 (1.85%) Microsoft Copilot
6 1 (1.85%) Power Automate
Database & Business Intelligence
1 8 (14.81%) Tableau
2 7 (12.96%) Power BI
3 2 (3.70%) Big Data
3 2 (3.70%) BigQuery
3 2 (3.70%) Data Mining
3 2 (3.70%) Power Query
4 1 (1.85%) Apache Cassandra
4 1 (1.85%) Hadoop
4 1 (1.85%) HBase
4 1 (1.85%) MongoDB
4 1 (1.85%) NoSQL
Development Applications
1 2 (3.70%) JIRA
2 1 (1.85%) Axure RP
General
1 20 (37.04%) Social Skills
2 14 (25.93%) Finance
3 11 (20.37%) Marketing
4 9 (16.67%) Banking
4 9 (16.67%) Presentation Skills
5 7 (12.96%) Analytical Skills
6 4 (7.41%) Legal
7 3 (5.56%) Influencing Skills
8 2 (3.70%) Advertising
8 2 (3.70%) Front Office
8 2 (3.70%) Telecoms
9 1 (1.85%) Billing
9 1 (1.85%) Financial Institution
9 1 (1.85%) Law
9 1 (1.85%) Pharmaceutical
9 1 (1.85%) Public Sector
9 1 (1.85%) Publishing
9 1 (1.85%) Retail
9 1 (1.85%) Retail Banking
Job Titles
1 10 (18.52%) Designer
2 7 (12.96%) Senior
3 6 (11.11%) Analyst
3 6 (11.11%) Data Analyst
4 5 (9.26%) UX Designer
5 3 (5.56%) Graphic Designer
5 3 (5.56%) Head of Data Management
5 3 (5.56%) Lead
5 3 (5.56%) Product Owner
5 3 (5.56%) Tableau Analyst
6 2 (3.70%) Banking Analyst
6 2 (3.70%) Banking Business Analyst
6 2 (3.70%) Broadcast Technician
6 2 (3.70%) Business Analyst
6 2 (3.70%) Engagement Manager
6 2 (3.70%) Senior Analyst
6 2 (3.70%) Senior Banking Business Analyst
6 2 (3.70%) Senior Business Analyst
6 2 (3.70%) User Experience Researcher
6 2 (3.70%) Video Editor
Libraries, Frameworks & Software Standards
1 2 (3.70%) CSS
1 2 (3.70%) HTML
1 2 (3.70%) scikit-learn
1 2 (3.70%) Seaborn
1 2 (3.70%) Shiny
Miscellaneous
1 6 (11.11%) Product Ownership
1 6 (11.11%) Social Media
2 4 (7.41%) Animation
2 4 (7.41%) Digital Media
2 4 (7.41%) Graphic Design
2 4 (7.41%) Video Editing
3 3 (5.56%) Management Information System
3 3 (5.56%) Motion Graphics
3 3 (5.56%) Photography
3 3 (5.56%) Self-Motivation
4 2 (3.70%) Market Risk
4 2 (3.70%) Podcast
4 2 (3.70%) Tandem
5 1 (1.85%) Algorithms
5 1 (1.85%) Analytical Mindset
5 1 (1.85%) Data Centre
5 1 (1.85%) Data Protection Act
5 1 (1.85%) FMCG
5 1 (1.85%) Housing Association
5 1 (1.85%) Virtual Team
Processes & Methodologies
1 16 (29.63%) Analytics
2 14 (25.93%) Agile
2 14 (25.93%) User Experience
2 14 (25.93%) Visualisation
3 13 (24.07%) Decision-Making
4 11 (20.37%) Actionable Insight
4 11 (20.37%) Problem-Solving
5 10 (18.52%) Data Visualisation
6 9 (16.67%) Data Analysis
6 9 (16.67%) Data-Driven Decision Making
6 9 (16.67%) UX Design
7 8 (14.81%) Artificial Intelligence
7 8 (14.81%) Time Management
8 7 (12.96%) Business Strategy
8 7 (12.96%) Data Analytics
8 7 (12.96%) Project Delivery
9 6 (11.11%) Interaction Design
9 6 (11.11%) Machine Learning
9 6 (11.11%) Roadmaps
9 6 (11.11%) UX Research
Programming Languages
1 15 (27.78%) SQL
2 12 (22.22%) Python
3 3 (5.56%) C#
3 3 (5.56%) R
4 2 (3.70%) Data Analysis Expressions
4 2 (3.70%) JavaScript
Qualifications
1 12 (22.22%) Degree
2 2 (3.70%) CIPD
3 1 (1.85%) Master's Degree
3 1 (1.85%) MBA
Quality Assurance & Compliance
1 6 (11.11%) Accessibility
2 2 (3.70%) Data Quality
3 1 (1.85%) QA
3 1 (1.85%) WCAG
System Software
1 2 (3.70%) Virtual Desktop
Systems Management
1 2 (3.70%) Microsoft Intune
Vendors
1 4 (7.41%) Adobe
2 3 (5.56%) Alteryx
2 3 (5.56%) Microsoft
3 2 (3.70%) Genesys
3 2 (3.70%) Google
3 2 (3.70%) Instagram
4 1 (1.85%) CA Agile Central
4 1 (1.85%) OpenAI