Campaign Analysis Contracts

Campaign Analysis
UK

The following table provides summary statistics for contract job vacancies with a requirement for Campaign Analysis skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Campaign Analysis over the 6 months to 4 June 2024 with a comparison to the same period in the previous 2 years.

6 months to
4 Jun 2024
Same period 2023 Same period 2022
Rank 582 - 838
Rank change year-on-year - - -120
Contract jobs citing Campaign Analysis 4 0 8
As % of all contract jobs advertised in the UK 0.009% - 0.009%
As % of the Processes & Methodologies category 0.011% - 0.010%
Number of daily rates quoted 2 0 5
10th Percentile £276 - £281
25th Percentile £314 - £300
Median daily rate (50th Percentile) £381 - £360
Median % change year-on-year - - -10.00%
75th Percentile £452 - £390
90th Percentile £492 - £419
UK excluding London median daily rate £250 - -
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £42.25 - -
Median hourly rate £43.50 - -
75th Percentile £44.75 - -
90th Percentile - - -
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Campaign Analysis is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,635 50,134 80,023
As % of all contract IT jobs advertised in the UK 85.39% 89.72% 90.63%
Number of daily rates quoted 23,488 34,705 56,273
10th Percentile £300 £325 £350
25th Percentile £413 £438 £433
Median daily rate (50th Percentile) £525 £550 £538
Median % change year-on-year -4.55% +2.33% +7.50%
75th Percentile £638 £650 £644
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £488
% change year-on-year - +2.56% +8.33%
Number of hourly rates quoted 2,523 1,664 1,886
10th Percentile £12.75 £10.63 £12.50
25th Percentile £16.00 £15.50 £15.51
Median hourly rate £36.50 £36.00 £25.68
Median % change year-on-year +1.39% +40.19% +10.64%
75th Percentile £60.75 £65.00 £50.00
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £38.12 £35.00 £20.07
% change year-on-year +8.91% +74.43% -4.45%

Campaign Analysis
Job Vacancy Trend

Job postings citing Campaign Analysis as a proportion of all IT jobs advertised.

Job vacancy trend for Campaign Analysis in the UK

Campaign Analysis
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Campaign Analysis.

Daily rate trend for Campaign Analysis in the UK

Campaign Analysis
Daily Rate Histogram

Daily rate distribution for jobs citing Campaign Analysis over the 6 months to 4 June 2024.

Daily rate histogram for Campaign Analysis in the UK

Campaign Analysis
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Campaign Analysis.

Hourly rate trend for Campaign Analysis in the UK

Campaign Analysis
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 6 months to 4 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England - 4 £381 - 12
London - 3 £513 - 8
South East - 1 £250 - 1
Work from Home - 1 £250 - 6
UK excluding London - 1 £250 - 5

Campaign Analysis
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (25.00%) Microsoft Excel
1 1 (25.00%) Microsoft PowerPoint
Business Applications
1 1 (25.00%) Dynamics CRM
1 1 (25.00%) Sprinklr
Cloud Services
1 1 (25.00%) Dynamics 365
1 1 (25.00%) Google Analytics
1 1 (25.00%) Google Data Studio
1 1 (25.00%) Power Platform
Database & Business Intelligence
1 1 (25.00%) Power BI
General
1 4 (100.00%) Marketing
2 2 (50.00%) Social Skills
3 1 (25.00%) Analytical Skills
3 1 (25.00%) Billing
3 1 (25.00%) Finance
3 1 (25.00%) Legal
3 1 (25.00%) Organisational Skills
3 1 (25.00%) Pharmaceutical
3 1 (25.00%) Presentation Skills
3 1 (25.00%) Retail
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Marketing Manager
2 1 (25.00%) Account Manager
2 1 (25.00%) Campaign Manager
2 1 (25.00%) Campaign Marketing Manager
2 1 (25.00%) Digital Analyst
2 1 (25.00%) Digital Marketing Manager
2 1 (25.00%) Dynamics 365 Analyst
Miscellaneous
1 1 (25.00%) Digital Media
1 1 (25.00%) Media Streaming
1 1 (25.00%) NHS
1 1 (25.00%) Self-Motivation
Processes & Methodologies
1 3 (75.00%) Digital Marketing
2 2 (50.00%) Analytics
2 2 (50.00%) Business Intelligence
2 2 (50.00%) CRM
2 2 (50.00%) Post-Campaign Analysis
3 1 (25.00%) A/B Testing
3 1 (25.00%) B2B
3 1 (25.00%) B2B Sales
3 1 (25.00%) Campaign Analytics
3 1 (25.00%) Campaign Management
3 1 (25.00%) Customer Service
3 1 (25.00%) Data Collection
3 1 (25.00%) Data Integration
3 1 (25.00%) Data-Driven Marketing
3 1 (25.00%) Project Management
3 1 (25.00%) Qualitative Analysis
3 1 (25.00%) Tag Management
3 1 (25.00%) Visualisation
Vendors
1 1 (25.00%) Facebook
1 1 (25.00%) Google
1 1 (25.00%) Microsoft
1 1 (25.00%) Qualtrics
1 1 (25.00%) YouTube