Copywriting Contracts

Copywriting
UK

The following table provides summary statistics for contract job vacancies with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 6 months to 16 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
16 May 2024
Same period 2023 Same period 2022
Rank 530 644 771
Rank change year-on-year +114 +127 -128
Contract jobs citing Copywriting 46 40 78
As % of all contract jobs advertised in the UK 0.11% 0.070% 0.089%
As % of the Processes & Methodologies category 0.13% 0.078% 0.098%
Number of daily rates quoted 26 22 52
10th Percentile £309 £294 £223
25th Percentile £350 £306 £336
Median daily rate (50th Percentile) £375 £388 £443
Median % change year-on-year -3.23% -12.43% +26.43%
75th Percentile £475 £531 £490
90th Percentile £529 £545 £550
UK excluding London median daily rate £375 £525 £400
% change year-on-year -28.57% +31.25% +42.86%
Number of hourly rates quoted 0 6 4
10th Percentile - £19.25 -
25th Percentile - £21.00 £10.50
Median hourly rate - £23.50 £24.25
Median % change year-on-year - -3.09% +5.23%
75th Percentile - £27.50 £39.06
90th Percentile - £31.06 £39.63
UK excluding London median hourly rate - £22.00 £11.00
% change year-on-year - +100.00% -

All Process and Methodology Skills
UK

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,679 51,168 79,259
As % of all contract IT jobs advertised in the UK 86.19% 89.82% 90.63%
Number of daily rates quoted 23,608 35,479 55,636
10th Percentile £300 £325 £345
25th Percentile £413 £438 £429
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +8.16%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £479
% change year-on-year - +4.38% +9.49%
Number of hourly rates quoted 2,436 1,692 1,900
10th Percentile £12.75 £10.64 £12.50
25th Percentile £15.94 £16.10 £15.50
Median hourly rate £36.27 £35.65 £25.68
Median % change year-on-year +1.75% +38.82% +5.35%
75th Percentile £60.00 £65.00 £49.75
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £37.50 £35.00 £20.00
% change year-on-year +7.14% +75.00% -6.21%

Copywriting
Job Vacancy Trend

Job postings citing Copywriting as a proportion of all IT jobs advertised.

Job vacancy trend for Copywriting in the UK

Copywriting
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Copywriting.

Daily rate trend for Copywriting in the UK

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 16 May 2024.

Daily rate histogram for Copywriting in the UK

Copywriting
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Copywriting.

Hourly rate trend for Copywriting in the UK

Copywriting
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 16 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +116 33 £417 +30.23% 97
UK excluding London +63 23 £375 -28.57% 64
Work from Home +126 20 £375 -9.09% 46
London +102 20 £425 +34.39% 36
Scotland +41 12 £375 -29.25% 2
Midlands - 7 £375 - 12
West Midlands - 6 £378 - 6
South East +11 3 - - 20
East of England +9 1 £313 - 9
East Midlands - 1 £375 - 6

Copywriting
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (23.91%) CMS
1 11 (23.91%) SharePoint
2 2 (4.35%) Drupal
2 2 (4.35%) Umbraco
Applications
1 9 (19.57%) Photoshop
2 3 (6.52%) Adobe Creative Suite
2 3 (6.52%) Microsoft Office
3 2 (4.35%) Microsoft Excel
3 2 (4.35%) Microsoft PowerPoint
4 1 (2.17%) Adobe Captivate
Business Applications
1 2 (4.35%) WebTrends
2 1 (2.17%) Eloqua
2 1 (2.17%) Salesforce CRM
Cloud Services
1 11 (23.91%) Canva
2 10 (21.74%) Microsoft 365
2 10 (21.74%) Slack
3 6 (13.04%) Figma
4 2 (4.35%) ChatGPT
4 2 (4.35%) Google Analytics
5 1 (2.17%) Adobe Creative Cloud
5 1 (2.17%) Smartsheet
5 1 (2.17%) Yammer
Communications & Networking
1 8 (17.39%) Intranet
2 2 (4.35%) HTTP
3 1 (2.17%) SMS
Development Applications
1 3 (6.52%) JIRA
2 2 (4.35%) Visual Website Optimizer
3 1 (2.17%) Axure RP
General
1 17 (36.96%) Marketing
2 16 (34.78%) Social Skills
3 12 (26.09%) Organisational Skills
4 8 (17.39%) Influencing Skills
5 6 (13.04%) Public Sector
6 5 (10.87%) Publishing
7 4 (8.70%) Advertising
7 4 (8.70%) Finance
7 4 (8.70%) Telecoms
8 3 (6.52%) Analytical Skills
8 3 (6.52%) French Language
8 3 (6.52%) German Language
8 3 (6.52%) Retail
9 2 (4.35%) Banking
9 2 (4.35%) Retail Banking
10 1 (2.17%) Legal
10 1 (2.17%) Multimedia
Job Titles
1 9 (19.57%) Content Manager
2 8 (17.39%) Copywriter
3 6 (13.04%) Designer
4 5 (10.87%) Communications Specialist
4 5 (10.87%) IT Manager
5 4 (8.70%) Communications Manager
5 4 (8.70%) Marketing Manager
6 3 (6.52%) SEO Specialist
6 3 (6.52%) Strategy Manager
6 3 (6.52%) UX Designer
7 2 (4.35%) Content Designer
7 2 (4.35%) Optimisation Engineer
7 2 (4.35%) Product Designer
7 2 (4.35%) UI Designer
7 2 (4.35%) UI/UX Designer
8 1 (2.17%) Campaign Manager
8 1 (2.17%) CRM Manager
8 1 (2.17%) Digital Designer
8 1 (2.17%) Marketing Executive
8 1 (2.17%) Marketing Project Manager
Libraries, Frameworks & Software Standards
1 3 (6.52%) CSS
1 3 (6.52%) HTML
2 2 (4.35%) Ajax
2 2 (4.35%) DOM
2 2 (4.35%) JSON
Miscellaneous
1 12 (26.09%) Video Editing
2 9 (19.57%) Social Media
3 4 (8.70%) Handset
3 4 (8.70%) Management Information System
3 4 (8.70%) Onboarding
4 3 (6.52%) Self-Motivation
5 2 (4.35%) Blog
5 2 (4.35%) Graphic Design
5 2 (4.35%) Mobile App
6 1 (2.17%) Life Science
6 1 (2.17%) Podcast
6 1 (2.17%) Product Ownership
Processes & Methodologies
1 14 (30.43%) Project Management
2 13 (28.26%) SEO
3 10 (21.74%) Content Management
3 10 (21.74%) Stakeholder Management
3 10 (21.74%) User Experience
4 8 (17.39%) Wireframes
5 7 (15.22%) Analytics
5 7 (15.22%) UX Design
6 6 (13.04%) Content Strategy
6 6 (13.04%) Infographics
6 6 (13.04%) Problem-Solving
7 5 (10.87%) Channel Management
7 5 (10.87%) Content Marketing
7 5 (10.87%) Continuous Improvement
7 5 (10.87%) User Research
8 4 (8.70%) Collaborative Working
8 4 (8.70%) E-Commerce
8 4 (8.70%) Logistics
8 4 (8.70%) Storytelling
8 4 (8.70%) Thought Leadership
Programming Languages
1 2 (4.35%) JavaScript
Qualifications
1 8 (17.39%) Degree
2 2 (4.35%) Master's Degree
2 2 (4.35%) MBA
2 2 (4.35%) Security Cleared
Quality Assurance & Compliance
1 3 (6.52%) QA
2 2 (4.35%) Accessibility
2 2 (4.35%) PMO
3 1 (2.17%) Disclosure Scotland
Vendors
1 6 (13.04%) Adobe
1 6 (13.04%) Microsoft
2 4 (8.70%) Salesforce
3 3 (6.52%) Google
3 3 (6.52%) Marketo
4 2 (4.35%) Instagram
4 2 (4.35%) Maxymiser
4 2 (4.35%) Optimizely
4 2 (4.35%) Oracle
4 2 (4.35%) Twitter
5 1 (2.17%) Pardot