Customer Relationship Management (CRM)
UK

The following table provides summary statistics for contract job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited CRM over the 6 months to 1 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
1 May 2024
Same period 2023 Same period 2022
Rank 110 139 122
Rank change year-on-year +29 -17 -5
Contract jobs citing CRM 892 1,133 1,941
As % of all contract jobs advertised in the UK 2.05% 1.90% 2.19%
As % of the Processes & Methodologies category 2.37% 2.12% 2.42%
Number of daily rates quoted 581 790 1,339
10th Percentile £325 £363 £375
25th Percentile £413 £440 £438
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - +10.53%
75th Percentile £600 £638 £633
90th Percentile £675 £738 £725
UK excluding London median daily rate £500 £513 £500
% change year-on-year -2.44% +2.50% +11.11%
Number of hourly rates quoted 25 23 22
10th Percentile £12.32 £13.05 -
25th Percentile £13.00 £18.25 £16.25
Median hourly rate £13.50 £22.16 £16.50
Median % change year-on-year -39.08% +34.30% +26.92%
75th Percentile £29.50 £44.00 £20.00
90th Percentile £63.24 £60.75 £35.78
UK excluding London median hourly rate £13.37 £18.50 £16.50
% change year-on-year -27.73% +12.12% +26.92%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,562 53,490 80,370
As % of all contract IT jobs advertised in the UK 86.33% 89.88% 90.59%
Number of daily rates quoted 24,188 37,115 56,434
10th Percentile £300 £325 £340
25th Percentile £413 £438 £425
Median daily rate (50th Percentile) £525 £550 £525
Median % change year-on-year -4.55% +4.76% +7.69%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +8.63%
Number of hourly rates quoted 2,451 1,742 1,926
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.25 £15.27
Median hourly rate £35.50 £36.42 £25.00
Median % change year-on-year -2.53% +45.69% -
75th Percentile £59.95 £65.00 £49.25
90th Percentile £72.50 £75.00 £64.31
UK excluding London median hourly rate £36.50 £35.00 £20.00
% change year-on-year +4.29% +75.00% -8.00%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing CRM.

Daily rate trend for CRM in the UK

CRM
Daily Rate Histogram

Daily rate distribution for jobs citing CRM over the 6 months to 1 May 2024.

Daily rate histogram for CRM in the UK

CRM
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing CRM.

Hourly rate trend for CRM in the UK

CRM
Hourly Rate Histogram

Hourly rate distribution of jobs citing CRM over the 6 months to 1 May 2024.

Hourly rate histogram for CRM in the UK

CRM
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing CRM within the UK over the 6 months to 1 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +28 759 £500 -4.76% 1,413
UK excluding London +11 394 £500 -2.44% 920
London +31 380 £513 -6.82% 493
Work from Home +35 366 £500 - 599
North of England +48 119 £500 - 238
South East -29 105 £500 -4.76% 256
Midlands +11 70 £545 +9.00% 179
North West +29 63 £500 - 149
South West +35 55 £525 +5.00% 132
West Midlands +9 53 £538 +13.26% 99
Yorkshire +41 47 £513 -2.38% 70
Scotland +54 40 £520 +4.00% 41
East of England +19 30 £425 -19.05% 86
East Midlands +18 16 £550 +4.76% 77
North East +22 6 £533 +35.28% 21
Wales +17 6 £200 -15.79% 20

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (2.80%) SharePoint
2 20 (2.24%) CMS
3 10 (1.12%) Confluence
4 6 (0.67%) Microsoft Exchange
4 6 (0.67%) SAS
5 4 (0.45%) Adobe Experience Manager
6 3 (0.34%) govService
7 2 (0.22%) Apache Spark
7 2 (0.22%) Headless CMS
8 1 (0.11%) Anypoint
8 1 (0.11%) Apache
8 1 (0.11%) Apache Airflow
8 1 (0.11%) BizTalk Server
8 1 (0.11%) Liferay
8 1 (0.11%) Moodle
8 1 (0.11%) Sitecore CMS
8 1 (0.11%) WordPress
Applications
1 41 (4.60%) Microsoft Excel
2 18 (2.02%) Microsoft Office
3 10 (1.12%) MS Visio
4 6 (0.67%) Microsoft PowerPoint
5 5 (0.56%) Spreadsheet
6 3 (0.34%) Microsoft Project
6 3 (0.34%) Photoshop
7 2 (0.22%) Chatbot
Business Applications
1 291 (32.62%) Dynamics CRM
2 47 (5.27%) Salesforce CRM
3 20 (2.24%) SAP S/4HANA
4 13 (1.46%) NetSuite
5 11 (1.23%) Shopify
6 10 (1.12%) SAP CRM
7 7 (0.78%) Dynamics AX
7 7 (0.78%) Oracle Applications
7 7 (0.78%) SAP SD
7 7 (0.78%) Siebel CRM
8 3 (0.34%) Adobe Campaign
8 3 (0.34%) SAP Hybris
8 3 (0.34%) SAP PM
9 2 (0.22%) JDE OneWorld
9 2 (0.22%) Magento
9 2 (0.22%) SAP ERP
9 2 (0.22%) SAP IS-U
10 1 (0.11%) Oracle ERP
10 1 (0.11%) SAP HR
10 1 (0.11%) SAP WM
Cloud Services
1 200 (22.42%) Dynamics 365
2 170 (19.06%) Azure
3 141 (15.81%) Power Platform
4 53 (5.94%) Power Automate
5 49 (5.49%) Azure DevOps
6 41 (4.60%) PowerApps
7 39 (4.37%) Microsoft 365
8 28 (3.14%) AWS
9 27 (3.03%) SaaS
10 22 (2.47%) Salesforce Sales Cloud
11 20 (2.24%) Serverless
12 17 (1.91%) Azure Data Factory
13 14 (1.57%) Salesforce Service Cloud
14 13 (1.46%) OCI
15 12 (1.35%) GCP
16 11 (1.23%) Azure Functions
16 11 (1.23%) Azure Synapse Analytics
16 11 (1.23%) GitHub
17 10 (1.12%) Google Analytics
17 10 (1.12%) Oracle CX
Communications & Networking
1 8 (0.90%) Wi-Fi
2 7 (0.78%) Internet
3 6 (0.67%) 5G
3 6 (0.67%) WAN
4 5 (0.56%) Broadband
4 5 (0.56%) Intranet
4 5 (0.56%) VPN
5 4 (0.45%) MPLS
5 4 (0.45%) SMS
6 3 (0.34%) ADSL
6 3 (0.34%) Ethernet
6 3 (0.34%) Firewall
6 3 (0.34%) LAN
6 3 (0.34%) PSTN
7 2 (0.22%) Softphone
7 2 (0.22%) VoIP
7 2 (0.22%) Wireless
8 1 (0.11%) DHCP
8 1 (0.11%) FTP
8 1 (0.11%) TCP/IP
Database & Business Intelligence
1 80 (8.97%) Power BI
2 32 (3.59%) Data Warehouse
3 31 (3.48%) SQL Server
4 30 (3.36%) Tableau
5 19 (2.13%) Data Lake
5 19 (2.13%) Relational Database
6 15 (1.68%) SQL Server Integration Services
7 13 (1.46%) MySQL
7 13 (1.46%) NoSQL
8 10 (1.12%) RDBMS
9 9 (1.01%) GIS
10 7 (0.78%) Oracle Reports
11 5 (0.56%) Data Mining
11 5 (0.56%) Siebel EIM
12 4 (0.45%) PostgreSQL
12 4 (0.45%) Power Query
12 4 (0.45%) SQL Server Reporting Services
13 3 (0.34%) Data Mart
13 3 (0.34%) Metadata
13 3 (0.34%) SAS Enterprise Guide
Development Applications
1 52 (5.83%) JIRA
2 18 (2.02%) Jenkins
3 12 (1.35%) Git
3 12 (1.35%) Visual Studio Code
4 10 (1.12%) GitLab
5 9 (1.01%) ERwin
6 8 (0.90%) JUnit
7 7 (0.78%) Selenium
7 7 (0.78%) SQL Server Management Studio (SSMS)
8 6 (0.67%) Postman
9 5 (0.56%) Cucumber
9 5 (0.56%) REST Assured
9 5 (0.56%) TestNG
10 4 (0.45%) Zephyr
11 3 (0.34%) IntelliJ
11 3 (0.34%) JMeter
11 3 (0.34%) Maven
11 3 (0.34%) SoapUI
11 3 (0.34%) Team Foundation Server
11 3 (0.34%) TestComplete
General
1 289 (32.40%) Social Skills
2 157 (17.60%) Finance
3 155 (17.38%) Marketing
4 58 (6.50%) Analytical Skills
5 53 (5.94%) Retail
6 49 (5.49%) Public Sector
7 38 (4.26%) Billing
8 28 (3.14%) Telecoms
9 24 (2.69%) Local Government
10 23 (2.58%) Banking
11 18 (2.02%) Legal
12 17 (1.91%) Influencing Skills
12 17 (1.91%) Manufacturing
13 11 (1.23%) Inclusion and Diversity
13 11 (1.23%) Law
14 10 (1.12%) Back Office
14 10 (1.12%) Organisational Skills
15 9 (1.01%) Pharmaceutical
16 8 (0.90%) Documentation Skills
17 7 (0.78%) Presentation Skills
Job Titles
1 164 (18.39%) Analyst
2 135 (15.13%) Developer
3 124 (13.90%) Architect
4 99 (11.10%) Consultant
5 85 (9.53%) Business Analyst
6 75 (8.41%) Project Manager
7 70 (7.85%) Senior
8 58 (6.50%) Lead
9 44 (4.93%) Solutions Architect
10 40 (4.48%) CRM Consultant
11 36 (4.04%) Dynamics 365 Consultant
12 30 (3.36%) CRM Analyst
13 26 (2.91%) Salesforce Developer
14 25 (2.80%) Data Analyst
15 24 (2.69%) CRM Manager
15 24 (2.69%) Data Architect
16 23 (2.58%) Dynamics CRM Consultant
16 23 (2.58%) Functional Consultant
17 22 (2.47%) CRM Business Analyst
17 22 (2.47%) Microsoft Developer
Libraries, Frameworks & Software Standards
1 56 (6.28%) .NET
2 29 (3.25%) JSON
3 27 (3.03%) Lightning Web Components
4 23 (2.58%) HTML
4 23 (2.58%) REST
5 20 (2.24%) CSS
6 19 (2.13%) .NET Framework
6 19 (2.13%) Node.js
6 19 (2.13%) XML
7 17 (1.91%) Middleware
7 17 (1.91%) React
8 12 (1.35%) SOAP
8 12 (1.35%) Web Services
9 11 (1.23%) jQuery
10 9 (1.01%) J2EE
11 8 (0.90%) React Native
12 7 (0.78%) Entity Framework
12 7 (0.78%) Microsoft Enterprise Library
12 7 (0.78%) RESTful
12 7 (0.78%) WCF
Miscellaneous
1 51 (5.72%) Product Ownership
2 50 (5.61%) Management Information System
3 38 (4.26%) Cyber Defence
4 37 (4.15%) Cyber Kill Chain
5 36 (4.04%) Cyber Threat
6 32 (3.59%) Legacy Systems
7 22 (2.47%) Enterprise Software
8 21 (2.35%) Marketing Technology
9 12 (1.35%) Self-Motivation
9 12 (1.35%) Virtual Team
10 10 (1.12%) Social Media
11 9 (1.01%) Data Protection Act
11 9 (1.01%) Data Structures
12 7 (0.78%) EPoS
12 7 (0.78%) Onboarding
13 6 (0.67%) CMDB
13 6 (0.67%) Digital Signage
13 6 (0.67%) Life Science
13 6 (0.67%) Security Operations Centre
14 5 (0.56%) Public Cloud
Operating Systems
1 11 (1.23%) Windows
2 7 (0.78%) Windows 10
2 7 (0.78%) Windows 7
3 6 (0.67%) Apple iOS
4 2 (0.22%) Windows Server
5 1 (0.11%) Linux
5 1 (0.11%) Mac OS
5 1 (0.11%) Unix
Processes & Methodologies
1 224 (25.11%) Agile
2 138 (15.47%) Migration
3 120 (13.45%) Problem-Solving
4 100 (11.21%) Business Intelligence
5 94 (10.54%) Customer Service
5 94 (10.54%) DevOps
6 89 (9.98%) Data Migration
7 88 (9.87%) ERP
8 84 (9.42%) Data Modelling
8 84 (9.42%) Stakeholder Management
9 78 (8.74%) Analytics
10 65 (7.29%) Project Management
10 65 (7.29%) Scrum
11 57 (6.39%) Case Management
12 56 (6.28%) Use Case
13 55 (6.17%) Roadmaps
14 54 (6.05%) E-Commerce
14 54 (6.05%) Project Delivery
15 52 (5.83%) Customer Experience
16 51 (5.72%) Mentoring
Programming Languages
1 127 (14.24%) SQL
2 74 (8.30%) JavaScript
3 50 (5.61%) C#
4 29 (3.25%) Java
4 29 (3.25%) Python
5 26 (2.91%) Apex Code
6 21 (2.35%) PL/SQL
7 16 (1.79%) TypeScript
8 12 (1.35%) SOQL
9 5 (0.56%) PowerShell
9 5 (0.56%) R
9 5 (0.56%) T-SQL
10 3 (0.34%) ABAP
10 3 (0.34%) PHP
11 2 (0.22%) C
11 2 (0.22%) Data Analysis Expressions
11 2 (0.22%) Go
11 2 (0.22%) MATLAB
12 1 (0.11%) Bash
12 1 (0.11%) F#
Qualifications
1 72 (8.07%) Degree
2 69 (7.74%) Security Cleared
3 38 (4.26%) DV Cleared
4 21 (2.35%) SC Cleared
5 16 (1.79%) Master's Degree
6 6 (0.67%) BPSS Clearance
6 6 (0.67%) PMP
7 5 (0.56%) ISTQB
7 5 (0.56%) Microsoft Certification
7 5 (0.56%) PMI Certification
8 4 (0.45%) BC Cleared
9 3 (0.34%) Azure Certification
9 3 (0.34%) PRINCE2 Certification
10 2 (0.22%) CBAP
10 2 (0.22%) Computer Science Degree
10 2 (0.22%) ISEB
10 2 (0.22%) ISTQB Foundation Certification
10 2 (0.22%) MBA
10 2 (0.22%) PRINCE2 Practitioner
10 2 (0.22%) Tableau Certification
Quality Assurance & Compliance
1 55 (6.17%) Data Quality
2 53 (5.94%) QA
3 38 (4.26%) NIST
4 37 (4.15%) NIST 800
5 30 (3.36%) GDPR
6 13 (1.46%) SLA
7 7 (0.78%) Accessibility
8 6 (0.67%) PMO
9 5 (0.56%) PCI DSS
10 2 (0.22%) Actionable Recommendations
10 2 (0.22%) Disclosure Scotland
11 1 (0.11%) DICOM
11 1 (0.11%) GxP
11 1 (0.11%) HL7
System Software
1 17 (1.91%) Active Directory
2 8 (0.90%) Docker
3 1 (0.11%) Firmware
3 1 (0.11%) Hyper-V
Systems Management
1 4 (0.45%) Kibana
1 4 (0.45%) Kubernetes
2 3 (0.34%) Single Sign-On
3 2 (0.22%) Active Directory Federation Services
3 2 (0.22%) Terraform
4 1 (0.11%) Amdocs OSS
4 1 (0.11%) logstash
4 1 (0.11%) Microsoft Intune
4 1 (0.11%) Systems Management Server (SMS)
Vendors
1 254 (28.48%) Microsoft
2 154 (17.26%) Salesforce
3 65 (7.29%) SAP
4 41 (4.60%) Oracle
5 21 (2.35%) Avaloq
6 14 (1.57%) Adobe
6 14 (1.57%) Google
6 14 (1.57%) Salesforce Marketing Cloud
7 12 (1.35%) Pardot
7 12 (1.35%) ServiceNow
8 11 (1.23%) Informatica
9 10 (1.12%) MuleSoft
9 10 (1.12%) Siebel
10 9 (1.01%) Marketo
11 8 (0.90%) HubSpot
12 7 (0.78%) Databricks
13 6 (0.67%) Sage
14 5 (0.56%) Cisco
14 5 (0.56%) IFS
15 4 (0.45%) Granicus