Google Tag Manager Contracts

Google Tag Manager
UK

The following table provides summary statistics for contract job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Tag Manager over the 6 months to 13 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
13 May 2024
Same period 2023 Same period 2022
Rank 567 661 789
Rank change year-on-year +94 +128 -109
Contract jobs citing Google Tag Manager 16 35 52
As % of all contract jobs advertised in the UK 0.037% 0.060% 0.059%
As % of the Cloud Services category 0.12% 0.16% 0.15%
Number of daily rates quoted 8 32 32
10th Percentile £337 £247 £269
25th Percentile £413 £359 £395
Median daily rate (50th Percentile) £463 £463 £488
Median % change year-on-year - -5.13% +31.76%
75th Percentile £556 £506 £533
90th Percentile £605 £550 £636
UK excluding London median daily rate £425 £425 £475
% change year-on-year - -10.53% +36.69%

All Cloud Skills
UK

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

Contract vacancies with a requirement for cloud computing skills 13,850 21,390 33,962
As % of all contract IT jobs advertised in the UK 32.39% 36.77% 38.52%
Number of daily rates quoted 9,844 15,472 24,768
10th Percentile £300 £325 £350
25th Percentile £413 £450 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - +10.00%
75th Percentile £635 £650 £650
90th Percentile £738 £745 £738
UK excluding London median daily rate £488 £500 £500
% change year-on-year -2.50% - +11.11%
Number of hourly rates quoted 344 346 426
10th Percentile £14.00 £15.25 £13.88
25th Percentile £16.00 £18.25 £15.37
Median hourly rate £21.37 £35.00 £22.40
Median % change year-on-year -38.94% +56.25% -0.44%
75th Percentile £35.13 £66.00 £54.81
90th Percentile £64.78 £78.00 £67.50
UK excluding London median hourly rate £17.72 £24.81 £19.63
% change year-on-year -28.58% +26.42% -1.88%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a proportion of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Google Tag Manager.

Daily rate trend for Google Tag Manager in the UK

Google Tag Manager
Daily Rate Histogram

Daily rate distribution for jobs citing Google Tag Manager over the 6 months to 13 May 2024.

Daily rate histogram for Google Tag Manager in the UK

Google Tag Manager
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Google Tag Manager.

Hourly rate trend for Google Tag Manager in the UK

Google Tag Manager
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 13 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +93 13 £500 +5.26% 44
London +80 7 £515 +3.00% 15
UK excluding London +68 7 £425 - 32
North of England +23 5 £425 +3.03% 13
Work from Home +102 4 £346 -20.95% 27
North West +26 4 £425 +6.25% 8
Yorkshire +19 1 £550 +29.41% 5
South West +16 1 £650 +33.33% 2
Scotland - 1 £162 - 1

Google Tag Manager
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) Confluence
2 1 (6.25%) CMS
Applications
1 2 (12.50%) Microsoft Excel
1 2 (12.50%) Trello
2 1 (6.25%) Adobe Illustrator
2 1 (6.25%) Photoshop
Business Applications
1 3 (18.75%) Shopify
2 2 (12.50%) WebTrends
3 1 (6.25%) Magento
Cloud Services
1 16 (100.00%) Google Analytics
2 5 (31.25%) GCP
2 5 (31.25%) Power Platform
3 3 (18.75%) BigCommerce
4 2 (12.50%) Azure
4 2 (12.50%) Azure Cosmos DB
4 2 (12.50%) Bloomreach
4 2 (12.50%) Contentsquare
4 2 (12.50%) GitHub
4 2 (12.50%) Google Data Studio
4 2 (12.50%) Google Sheets
4 2 (12.50%) PaaS
5 1 (6.25%) Adobe Analytics
Database & Business Intelligence
1 5 (31.25%) Power BI
2 3 (18.75%) BigQuery
2 3 (18.75%) Tableau
3 2 (12.50%) Azure SQL Database
3 2 (12.50%) Power Query
4 1 (6.25%) Looker
4 1 (6.25%) MySQL
Development Applications
1 3 (18.75%) JIRA
2 2 (12.50%) Visual Studio
3 1 (6.25%) Visual Website Optimizer
General
1 8 (50.00%) Marketing
2 5 (31.25%) Public Sector
3 4 (25.00%) Analytical Skills
3 4 (25.00%) Social Skills
4 3 (18.75%) Retail
5 2 (12.50%) Finance
Job Titles
1 9 (56.25%) Analyst
2 4 (25.00%) Performance Analyst
3 3 (18.75%) Data Analyst
3 3 (18.75%) Senior
3 3 (18.75%) Senior Analyst
4 2 (12.50%) Digital Analyst
4 2 (12.50%) Senior Performance Analyst
5 1 (6.25%) Analytics Consultant
5 1 (6.25%) Consultant
5 1 (6.25%) Content Coordinator
5 1 (6.25%) Digital Analytics Analyst
5 1 (6.25%) Google Analytics Analyst
5 1 (6.25%) Google Analytics Expert
5 1 (6.25%) Implementation Consultant
5 1 (6.25%) Lead
5 1 (6.25%) Magento Developer
5 1 (6.25%) Product Manager
5 1 (6.25%) Senior Digital Analyst
5 1 (6.25%) Senior Technical Analyst
5 1 (6.25%) Technical Analyst
Libraries, Frameworks & Software Standards
1 2 (12.50%) JSON
2 1 (6.25%) CSS
2 1 (6.25%) HTML
2 1 (6.25%) VML
Miscellaneous
1 3 (18.75%) Product Ownership
2 2 (12.50%) Social Media
3 1 (6.25%) Data Protection Act
Operating Systems
1 1 (6.25%) Linux
1 1 (6.25%) Unix
Processes & Methodologies
1 16 (100.00%) Analytics
2 11 (68.75%) Agile
3 6 (37.50%) E-Commerce
4 5 (31.25%) Business Intelligence
4 5 (31.25%) Data Visualisation
4 5 (31.25%) Digital Analytics
4 5 (31.25%) User Experience
4 5 (31.25%) Visualisation
5 4 (25.00%) Actionable Insight
5 4 (25.00%) Dashboard Development
5 4 (25.00%) Decision-Making
5 4 (25.00%) Personalization
5 4 (25.00%) Problem-Solving
5 4 (25.00%) Scrum
6 3 (18.75%) B2B
6 3 (18.75%) CRM
6 3 (18.75%) Customer Acquisition
6 3 (18.75%) Digital Marketing
6 3 (18.75%) Project Delivery
6 3 (18.75%) Time Management
Programming Languages
1 7 (43.75%) SQL
2 3 (18.75%) JavaScript
2 3 (18.75%) Python
3 1 (6.25%) PHP
Qualifications
1 2 (12.50%) BPSS Clearance
1 2 (12.50%) Degree
2 1 (6.25%) Computer Science Degree
Quality Assurance & Compliance
1 1 (6.25%) Accessibility
Vendors
1 16 (100.00%) Google
2 6 (37.50%) Salesforce
3 5 (31.25%) Adobe
4 4 (25.00%) Optimizely
5 3 (18.75%) SAP
5 3 (18.75%) Sitecore
6 1 (6.25%) Dell
6 1 (6.25%) Intel
6 1 (6.25%) Microsoft
6 1 (6.25%) Tealium