Integrated Marketing Contracts

Integrated Marketing
UK

The following table provides summary statistics for contract job vacancies with a requirement for Integrated Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Integrated Marketing over the 6 months to 20 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 574 690 858
Rank change year-on-year +116 +168 -158
Contract jobs citing Integrated Marketing 5 4 5
As % of all contract jobs advertised in the UK 0.012% 0.007% 0.006%
As % of the Processes & Methodologies category 0.014% 0.008% 0.006%
Number of daily rates quoted 2 2 2
10th Percentile £216 £224 £328
25th Percentile £222 £249 £345
Median daily rate (50th Percentile) £238 £306 £381
Median % change year-on-year -22.45% -19.62% +8.86%
75th Percentile £247 £372 £408
90th Percentile £249 £401 £420
UK excluding London median daily rate - - -
Number of hourly rates quoted 0 2 2
10th Percentile - £22.88 £30.88
25th Percentile - £23.44 £33.31
Median hourly rate - £26.25 £38.75
Median % change year-on-year - -32.26% -23.27%
75th Percentile - £28.44 £44.31
90th Percentile - £28.63 £46.83
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Integrated Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,622 51,397 80,021
As % of all contract IT jobs advertised in the UK 86.09% 89.76% 90.61%
Number of daily rates quoted 23,613 35,611 56,174
10th Percentile £300 £325 £344
25th Percentile £413 £439 £430
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +7.07%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £480
% change year-on-year - +4.17% +9.09%
Number of hourly rates quoted 2,439 1,690 1,913
10th Percentile £12.75 £10.63 £12.50
25th Percentile £16.00 £15.77 £15.50
Median hourly rate £36.50 £36.00 £25.68
Median % change year-on-year +1.39% +40.19% +7.00%
75th Percentile £60.00 £65.00 £49.50
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £38.00 £35.00 £20.00
% change year-on-year +8.57% +75.00% -6.54%

Integrated Marketing
Job Vacancy Trend

Job postings citing Integrated Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Integrated Marketing.

Daily rate trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Integrated Marketing.

Hourly rate trend for Integrated Marketing in the UK

Integrated Marketing
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Integrated Marketing within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +116 5 £238 -22.45% 18
London +102 5 £238 -22.45% 11

Integrated Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) SharePoint
Applications
1 1 (20.00%) Microsoft Excel
1 1 (20.00%) Microsoft PowerPoint
General
1 5 (100.00%) Marketing
2 4 (80.00%) Analytical Skills
3 3 (60.00%) Social Skills
4 1 (20.00%) Advertising
4 1 (20.00%) Finance
Job Titles
1 2 (40.00%) Marketing Manager
2 1 (20.00%) Account Manager
2 1 (20.00%) Business Manager
2 1 (20.00%) FMCG Manager
Libraries, Frameworks & Software Standards
1 1 (20.00%) ATL
Miscellaneous
1 2 (40.00%) FMCG
1 2 (40.00%) Social Media
Processes & Methodologies
1 2 (40.00%) Brand Management
1 2 (40.00%) Marketing Mix
1 2 (40.00%) Marketing Strategy
2 1 (20.00%) Analytics
2 1 (20.00%) Business Strategy
2 1 (20.00%) Customer Experience
2 1 (20.00%) Customer-Centricity
2 1 (20.00%) Econometric Modelling
2 1 (20.00%) Fintech
2 1 (20.00%) Matrix Organization
2 1 (20.00%) Mobile Development
2 1 (20.00%) Programme Management
2 1 (20.00%) Project Management
2 1 (20.00%) Regression Analysis
2 1 (20.00%) SEO
2 1 (20.00%) Stakeholder Management
2 1 (20.00%) Storytelling
2 1 (20.00%) Thought Leadership
2 1 (20.00%) Value Proposition
Qualifications
1 3 (60.00%) Degree