Marketing Analytics Contracts

Marketing Analytics
UK

The following table provides summary statistics for contract job vacancies with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Analytics over the 6 months to 23 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
23 May 2024
Same period 2023 Same period 2022
Rank 561 677 844
Rank change year-on-year +116 +167 -162
Contract jobs citing Marketing Analytics 9 13 19
As % of all contract jobs advertised in the UK 0.021% 0.023% 0.022%
As % of the Processes & Methodologies category 0.025% 0.026% 0.024%
Number of daily rates quoted 4 9 14
10th Percentile £255 £308 £292
25th Percentile £300 £385 £378
Median daily rate (50th Percentile) £375 £550 £500
Median % change year-on-year -31.82% +10.00% -4.76%
75th Percentile £409 £625 £544
90th Percentile £426 - £576
UK excluding London median daily rate - - £500
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £49.25
Median hourly rate - - £50.50
75th Percentile - - £51.75
90th Percentile - - -
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Marketing Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,537 50,741 79,365
As % of all contract IT jobs advertised in the UK 85.91% 89.71% 90.64%
Number of daily rates quoted 23,555 35,132 55,704
10th Percentile £300 £325 £345
25th Percentile £413 £439 £431
Median daily rate (50th Percentile) £525 £550 £535
Median % change year-on-year -4.55% +2.80% +8.08%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £483
% change year-on-year - +3.63% +9.66%
Number of hourly rates quoted 2,471 1,680 1,899
10th Percentile £12.75 £10.63 £12.50
25th Percentile £16.00 £15.74 £15.50
Median hourly rate £36.00 £36.00 £25.68
Median % change year-on-year - +40.19% +7.00%
75th Percentile £60.00 £65.00 £49.56
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £37.75 £35.00 £20.00
% change year-on-year +7.86% +75.00% -4.99%

Marketing Analytics
Job Vacancy Trend

Job postings citing Marketing Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Analytics in the UK

Marketing Analytics
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing Analytics.

Daily rate trend for Marketing Analytics in the UK

Marketing Analytics
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing Analytics over the 6 months to 23 May 2024.

Daily rate histogram for Marketing Analytics in the UK

Marketing Analytics
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing Analytics.

Hourly rate trend for Marketing Analytics in the UK

Marketing Analytics
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 6 months to 23 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +93 9 £375 -31.82% 23
London +91 6 £400 -27.27% 13
UK excluding London +58 2 - - 10
South East - 2 - - 3
Work from Home +121 1 £250 -58.33% 12

Marketing Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) SAS
Applications
1 3 (33.33%) Microsoft Excel
2 2 (22.22%) Microsoft PowerPoint
Business Applications
1 1 (11.11%) Sprinklr
Cloud Services
1 4 (44.44%) Power Platform
2 2 (22.22%) Azure
3 1 (11.11%) Adverity
Database & Business Intelligence
1 4 (44.44%) Power BI
2 2 (22.22%) Looker
2 2 (22.22%) Tableau
General
1 9 (100.00%) Marketing
2 5 (55.56%) Analytical Skills
3 2 (22.22%) Social Skills
4 1 (11.11%) Advertising
4 1 (11.11%) Retail
4 1 (11.11%) Social Science
Job Titles
1 3 (33.33%) Analyst
1 3 (33.33%) Data Analyst
2 2 (22.22%) Data Engineer
2 2 (22.22%) Marketing Analyst
2 2 (22.22%) Marketing Data Analyst
2 2 (22.22%) Project Manager
2 2 (22.22%) Salesforce Specialist
3 1 (11.11%) Business Intelligence Manager
3 1 (11.11%) Business Intelligence Project Manager
3 1 (11.11%) Business Intelligence Specialist
3 1 (11.11%) Data Manager
3 1 (11.11%) E-Commerce Engineer
3 1 (11.11%) E-Commerce Specialist
3 1 (11.11%) Marketing Specialist
3 1 (11.11%) Product Owner
3 1 (11.11%) Report Analyst
3 1 (11.11%) Senior
3 1 (11.11%) Senior Analyst
3 1 (11.11%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
Miscellaneous
1 2 (22.22%) Data Protection Act
1 2 (22.22%) FMCG
1 2 (22.22%) Product Ownership
2 1 (11.11%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 6 (66.67%) Business Intelligence
3 4 (44.44%) Statistics
3 4 (44.44%) User Acceptance Testing
4 3 (33.33%) Agile
4 3 (33.33%) B2B
4 3 (33.33%) B2B Marketing
4 3 (33.33%) Mathematics
4 3 (33.33%) Roadmaps
5 2 (22.22%) Change Management
5 2 (22.22%) Data Protection
5 2 (22.22%) Design Thinking
5 2 (22.22%) E-Commerce
5 2 (22.22%) Marketing Strategy
5 2 (22.22%) Performance Measurement
5 2 (22.22%) Problem-Solving
5 2 (22.22%) Programme Management
5 2 (22.22%) Revenue Management
5 2 (22.22%) System Integration Testing
5 2 (22.22%) Visualisation
Programming Languages
1 4 (44.44%) Python
2 2 (22.22%) SQL
3 1 (11.11%) R
Qualifications
1 2 (22.22%) Degree
2 1 (11.11%) Master's Degree
2 1 (11.11%) PhD
Quality Assurance & Compliance
1 1 (11.11%) Data Quality
Vendors
1 2 (22.22%) Adobe
1 2 (22.22%) Cadence
1 2 (22.22%) Pardot
1 2 (22.22%) Salesforce
2 1 (11.11%) Alteryx
2 1 (11.11%) Brandwatch
2 1 (11.11%) Google