Marketing Data Analyst Contracts

Marketing Data Analyst
UK

The median Marketing Data Analyst daily rate in the UK is £375 according to job vacancies posted during the 6 months to 19 May 2024.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
19 May 2024
Same period 2023 Same period 2022
Rank 579 - 842
Rank change year-on-year - - -134
Contract jobs requiring a Marketing Data Analyst 5 0 4
As % of all contract jobs advertised in the UK 0.012% - 0.005%
As % of the Job Titles category 0.013% - 0.005%
Number of daily rates quoted 4 0 3
10th Percentile £336 - -
25th Percentile £353 - -
Median daily rate (50th Percentile) £375 - £180
Median % change year-on-year - - -39.75%
75th Percentile £390 - £290
90th Percentile £395 - £356
UK excluding London median daily rate £375 - -

All Contract IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 39,482 54,195 83,684
% of contract IT jobs with a recognized job title 92.78% 94.61% 95.39%
Number of daily rates quoted 25,718 37,839 58,825
10th Percentile £280 £313 £313
25th Percentile £410 £425 £425
Median daily rate (50th Percentile) £525 £543 £525
Median % change year-on-year -3.23% +3.33% +9.38%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £490 £500 £475
% change year-on-year -2.00% +5.26% +11.76%
Number of hourly rates quoted 2,674 1,507 2,030
10th Percentile £12.83 £14.25 £12.50
25th Percentile £16.30 £19.21 £15.90
Median hourly rate £36.50 £45.00 £24.00
Median % change year-on-year -18.89% +87.50% +6.67%
75th Percentile £61.30 £65.75 £49.25
90th Percentile £72.90 £76.00 £65.00
UK excluding London median hourly rate £40.00 £42.50 £20.00
% change year-on-year -5.88% +112.50% +5.26%

Marketing Data Analyst
Job Vacancy Trend

Job postings that featured Marketing Data Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing Data Analyst.

Daily rate trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing Data Analyst.

Hourly rate trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Data Analyst within the UK over the 6 months to 19 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England - 5 £375 - 2
UK excluding London - 3 £375 - 2
Work from Home - 2 £375 -
East Midlands - 2 £375 - 1
Midlands - 2 £375 - 1
South East - 1 - - 1
London - 1 £383 - 1

Marketing Data Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 19 May 2024, Marketing Data Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Marketing Data Analyst in the job title.

1 5 (100.00%) Marketing
2 4 (80.00%) Python
2 4 (80.00%) SQL
2 4 (80.00%) Business Intelligence
2 4 (80.00%) Data Science
3 3 (60.00%) A/B Testing
3 3 (60.00%) Analytics
4 2 (40.00%) Power BI
4 2 (40.00%) Marketing Analytics
4 2 (40.00%) Propensity Modelling
4 2 (40.00%) Analytical Skills
4 2 (40.00%) Data Ingestion
4 2 (40.00%) Databricks
4 2 (40.00%) Power Platform
4 2 (40.00%) Statistics
4 2 (40.00%) Retail
4 2 (40.00%) Data Analysis
4 2 (40.00%) Advertising
4 2 (40.00%) Adobe
4 2 (40.00%) Web Design
4 2 (40.00%) Degree
4 2 (40.00%) Logistic Regression
4 2 (40.00%) Visualisation
4 2 (40.00%) Tableau
5 1 (20.00%) Marketing Strategy
5 1 (20.00%) Data Quality
5 1 (20.00%) Statistical Modelling
5 1 (20.00%) Predictive Modelling
5 1 (20.00%) Social Media
5 1 (20.00%) R

Marketing Data Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) SAS
Cloud Services
1 2 (40.00%) Power Platform
Database & Business Intelligence
1 2 (40.00%) Power BI
1 2 (40.00%) Tableau
2 1 (20.00%) Data Warehouse
2 1 (20.00%) Looker
General
1 5 (100.00%) Marketing
2 2 (40.00%) Advertising
2 2 (40.00%) Analytical Skills
2 2 (40.00%) Retail
Miscellaneous
1 1 (20.00%) Data Protection Act
1 1 (20.00%) Mobile App
1 1 (20.00%) Product Ownership
1 1 (20.00%) Social Media
Processes & Methodologies
1 4 (80.00%) Business Intelligence
1 4 (80.00%) Data Science
2 3 (60.00%) A/B Testing
2 3 (60.00%) Analytics
3 2 (40.00%) Data Analysis
3 2 (40.00%) Data Ingestion
3 2 (40.00%) Logistic Regression
3 2 (40.00%) Marketing Analytics
3 2 (40.00%) Propensity Modelling
3 2 (40.00%) Statistics
3 2 (40.00%) Visualisation
3 2 (40.00%) Web Design
4 1 (20.00%) Applied Mathematics
4 1 (20.00%) Artificial Intelligence
4 1 (20.00%) Computer Science
4 1 (20.00%) Data Protection
4 1 (20.00%) Marketing Strategy
4 1 (20.00%) Mathematics
4 1 (20.00%) Predictive Modelling
4 1 (20.00%) Product Marketing
Programming Languages
1 4 (80.00%) Python
1 4 (80.00%) SQL
2 1 (20.00%) R
Qualifications
1 2 (40.00%) Degree
2 1 (20.00%) PhD
2 1 (20.00%) Postgraduate
Quality Assurance & Compliance
1 1 (20.00%) Data Quality
Vendors
1 2 (40.00%) Adobe
1 2 (40.00%) Databricks