Marketing
UK
The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 27 April 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 27 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 74 | 112 | 104 |
| Rank change year-on-year | +38 | -8 | -24 |
| Contract jobs citing Marketing | 1,213 | 1,350 | 2,296 |
| As % of all contract jobs advertised in the UK | 2.80% | 2.26% | 2.58% |
| As % of the General category | 4.81% | 3.86% | 4.61% |
| Number of daily rates quoted | 729 | 919 | 1,594 |
| 10th Percentile | £213 | £240 | £319 |
| 25th Percentile | £333 | £400 | £419 |
| Median daily rate (50th Percentile) | £463 | £525 | £525 |
| Median % change year-on-year | -11.90% | - | +7.72% |
| 75th Percentile | £613 | £638 | £638 |
| 90th Percentile | £740 | £725 | £738 |
| UK excluding London median daily rate | £500 | £525 | £488 |
| % change year-on-year | -4.76% | +7.69% | +2.63% |
| Number of hourly rates quoted | 75 | 42 | 48 |
| 10th Percentile | £13.39 | £22.19 | £20.31 |
| 25th Percentile | £20.58 | £25.69 | £27.38 |
| Median hourly rate | £34.00 | £36.50 | £37.50 |
| Median % change year-on-year | -6.85% | -2.67% | +36.36% |
| 75th Percentile | £48.25 | £51.19 | £52.25 |
| 90th Percentile | £68.75 | £63.75 | £63.75 |
| UK excluding London median hourly rate | £25.00 | £36.00 | £30.00 |
| % change year-on-year | -30.56% | +20.00% | +26.69% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 25,217 | 34,983 | 49,764 |
| As % of all contract IT jobs advertised in the UK | 58.24% | 58.49% | 56.02% |
| Number of daily rates quoted | 15,921 | 24,245 | 34,457 |
| 10th Percentile | £270 | £313 | £319 |
| 25th Percentile | £413 | £440 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £533 |
| Median % change year-on-year | -4.55% | +3.29% | +7.58% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £763 | £775 | £750 |
| UK excluding London median daily rate | £496 | £500 | £475 |
| % change year-on-year | -0.90% | +5.26% | +11.76% |
| Number of hourly rates quoted | 1,927 | 1,077 | 1,444 |
| 10th Percentile | £12.78 | £13.46 | £12.50 |
| 25th Percentile | £15.48 | £18.13 | £14.75 |
| Median hourly rate | £29.00 | £35.00 | £21.50 |
| Median % change year-on-year | -17.14% | +62.79% | -4.44% |
| 75th Percentile | £51.75 | £61.25 | £46.13 |
| 90th Percentile | £65.00 | £72.50 | £58.00 |
| UK excluding London median hourly rate | £27.51 | £30.54 | £18.50 |
| % change year-on-year | -9.93% | +65.08% | -7.50% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Marketing.
Marketing
Daily Rate Histogram
Daily rate distribution for jobs citing Marketing over the 6 months to 27 April 2024.
Marketing
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Marketing.
Marketing
Hourly Rate Histogram
Hourly rate distribution of jobs citing Marketing over the 6 months to 27 April 2024.
Marketing
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +30 | 1,117 | £463 | -11.90% | 2,432 |
| London | +51 | 616 | £450 | -10.00% | 1,018 |
| UK excluding London | +33 | 463 | £500 | -4.76% | 1,470 |
| Work from Home | +39 | 417 | £500 | -4.76% | 1,109 |
| South East | +9 | 176 | £413 | -2.94% | 374 |
| South West | -14 | 89 | £600 | - | 176 |
| North of England | +44 | 72 | £500 | - | 458 |
| East of England | +32 | 53 | £375 | -37.50% | 141 |
| Midlands | -7 | 41 | £410 | -21.90% | 250 |
| North West | +20 | 39 | £500 | - | 269 |
| West Midlands | +3 | 28 | £500 | -4.76% | 140 |
| Yorkshire | +23 | 26 | £450 | -14.29% | 145 |
| Scotland | +39 | 12 | £500 | -5.88% | 78 |
| Wales | +27 | 12 | £600 | +108.70% | 22 |
| East Midlands | +14 | 12 | £375 | -3.23% | 110 |
| Northern Ireland | - | 8 | - | - | 18 |
| North East | +23 | 5 | £533 | - | 48 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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