Product Marketing Contracts

Product Marketing
UK

The following table provides summary statistics for contract job vacancies with a requirement for Product Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Product Marketing over the 6 months to 18 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
18 May 2024
Same period 2023 Same period 2022
Rank 553 651 818
Rank change year-on-year +98 +167 -135
Contract jobs citing Product Marketing 18 36 26
As % of all contract jobs advertised in the UK 0.042% 0.063% 0.030%
As % of the Processes & Methodologies category 0.049% 0.070% 0.033%
Number of daily rates quoted 14 24 14
10th Percentile £324 £246 £378
25th Percentile £351 £325 £427
Median daily rate (50th Percentile) £377 £475 £506
Median % change year-on-year -20.68% -6.17% +44.64%
75th Percentile £446 £538 £566
90th Percentile £563 £576 £584
UK excluding London median daily rate £381 £240 £472
% change year-on-year +58.85% -49.18% +2.11%
Number of hourly rates quoted 1 4 4
10th Percentile - £22.65 £32.85
25th Percentile £34.25 £22.88 £38.25
Median hourly rate £35.50 £26.25 £51.50
Median % change year-on-year +35.24% -49.03% -24.54%
75th Percentile £36.75 £30.81 £62.75
90th Percentile - £34.53 £64.55
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Product Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,673 51,121 79,325
As % of all contract IT jobs advertised in the UK 86.13% 89.77% 90.61%
Number of daily rates quoted 23,631 35,432 55,673
10th Percentile £300 £325 £344
25th Percentile £413 £438 £430
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +7.07%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £480
% change year-on-year - +4.17% +9.09%
Number of hourly rates quoted 2,440 1,683 1,892
10th Percentile £12.75 £10.63 £12.50
25th Percentile £15.99 £16.01 £15.50
Median hourly rate £36.05 £36.00 £25.68
Median % change year-on-year +0.13% +40.19% +7.00%
75th Percentile £60.00 £65.00 £49.54
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £37.50 £35.00 £20.00
% change year-on-year +7.14% +75.00% -4.99%

Product Marketing
Job Vacancy Trend

Job postings citing Product Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Product Marketing in the UK

Product Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Product Marketing.

Daily rate trend for Product Marketing in the UK

Product Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Product Marketing over the 6 months to 18 May 2024.

Daily rate histogram for Product Marketing in the UK

Product Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Product Marketing.

Hourly rate trend for Product Marketing in the UK

Product Marketing
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Product Marketing within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +91 18 £377 -20.68% 76
London +80 12 £379 -24.30% 41
UK excluding London +59 5 £381 +58.85% 37
Work from Home +96 3 £575 +40.24% 33
South East +32 2 £413 +0.61% 18
East of England - 2 £350 - 6
West Midlands - 1 £750 - 2
Midlands - 1 £750 - 4

Product Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) SAS
Applications
1 2 (11.11%) Microsoft Excel
1 2 (11.11%) Microsoft PowerPoint
2 1 (5.56%) MS Visio
Cloud Services
1 4 (22.22%) SaaS
Communications & Networking
1 4 (22.22%) SMS
2 1 (5.56%) Intranet
Database & Business Intelligence
1 1 (5.56%) Looker
1 1 (5.56%) Tableau
General
1 18 (100.00%) Marketing
2 3 (16.67%) Social Skills
3 2 (11.11%) Advertising
3 2 (11.11%) Analytical Skills
4 1 (5.56%) Finance
4 1 (5.56%) Legal
Job Titles
1 2 (11.11%) Analyst
1 2 (11.11%) Communications Manager
1 2 (11.11%) Consultant
1 2 (11.11%) Delivery Manager
1 2 (11.11%) Digital Marketing Consultant
1 2 (11.11%) Marketing Consultant
1 2 (11.11%) Marketing Manager
1 2 (11.11%) Product Manager
1 2 (11.11%) Product Marketing Manager
1 2 (11.11%) Senior
1 2 (11.11%) Senior Consultant
1 2 (11.11%) Senior Marketing Consultant
2 1 (5.56%) Marketing Analyst
2 1 (5.56%) Marketing Data Analyst
2 1 (5.56%) Marketing Specialist
2 1 (5.56%) Product Marketing Specialist
2 1 (5.56%) Product Specialist
2 1 (5.56%) Security Solutions Architect
2 1 (5.56%) Social Media Manager
2 1 (5.56%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 2 (11.11%) HTML
2 1 (5.56%) Web Services
Miscellaneous
1 5 (27.78%) Social Media
2 2 (11.11%) Blog
2 2 (11.11%) Video Editing
3 1 (5.56%) Data Protection Act
3 1 (5.56%) Digital Media
3 1 (5.56%) Management Information System
3 1 (5.56%) Operational Technology
Processes & Methodologies
1 6 (33.33%) B2B
1 6 (33.33%) User Experience
2 5 (27.78%) Marketing Automation
3 4 (22.22%) Analytics
3 4 (22.22%) B2B Marketing
3 4 (22.22%) Decision-Making
3 4 (22.22%) Demand Generation
3 4 (22.22%) Lead Generation
3 4 (22.22%) Requirements Gathering
4 3 (16.67%) CRM
4 3 (16.67%) Product Management
4 3 (16.67%) Project Management
4 3 (16.67%) Roadmaps
4 3 (16.67%) Stakeholder Management
5 2 (11.11%) Business Strategy
5 2 (11.11%) Computer Science
5 2 (11.11%) Customer Experience
5 2 (11.11%) Customer Service
5 2 (11.11%) Digital Marketing
5 2 (11.11%) Risk Management
Programming Languages
1 1 (5.56%) Python
1 1 (5.56%) R
1 1 (5.56%) SQL
Qualifications
1 6 (33.33%) Degree
Vendors
1 3 (16.67%) Adobe
2 1 (5.56%) Concur
2 1 (5.56%) Facebook
2 1 (5.56%) Instagram
2 1 (5.56%) Microsoft
2 1 (5.56%) TikTok