Social Media Analyst Contracts

Social Media Analyst
UK

The median Social Media Analyst daily rate in the UK is £225 according to job vacancies posted during the 6 months to 16 May 2024.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
16 May 2024
Same period 2023 Same period 2022
Rank 571 - 848
Rank change year-on-year - - -173
Contract jobs requiring a Social Media Analyst 5 0 1
As % of all contract jobs advertised in the UK 0.012% - 0.001%
As % of the Job Titles category 0.013% - 0.001%
Number of daily rates quoted 1 0 1
10th Percentile - - -
25th Percentile £213 - -
Median daily rate (50th Percentile) £225 - £300
Median % change year-on-year - - +15.38%
75th Percentile £238 - -
90th Percentile - - -
UK excluding London median daily rate £225 - -
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £41.25 - -
Median hourly rate £42.50 - -
75th Percentile £43.75 - -
90th Percentile - - -
UK excluding London median hourly rate - - -

All Contract IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 39,484 53,902 83,447
% of contract IT jobs with a recognized job title 92.78% 94.62% 95.41%
Number of daily rates quoted 25,682 37,660 58,636
10th Percentile £280 £313 £313
25th Percentile £410 £425 £425
Median daily rate (50th Percentile) £525 £543 £525
Median % change year-on-year -3.23% +3.33% +10.53%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £490 £500 £475
% change year-on-year -2.00% +5.26% +11.76%
Number of hourly rates quoted 2,662 1,503 2,044
10th Percentile £12.82 £14.25 £12.50
25th Percentile £16.30 £19.38 £15.76
Median hourly rate £36.58 £45.00 £24.00
Median % change year-on-year -18.72% +87.50% +6.67%
75th Percentile £61.30 £65.75 £49.25
90th Percentile £73.44 £76.20 £65.00
UK excluding London median hourly rate £40.00 £42.50 £20.00
% change year-on-year -5.88% +112.50% +5.26%

Social Media Analyst
Job Vacancy Trend

Job postings that featured Social Media Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media Analyst in the UK

Social Media Analyst
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media Analyst.

Daily rate trend for Social Media Analyst in the UK

Social Media Analyst
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Analyst within the UK over the 6 months to 16 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Work from Home - 3 £225 -
UK excluding London - 2 £225 -
Scotland - 2 £225 -
London - 1 - -
England - 1 - -

Social Media Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 16 May 2024, Social Media Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Social Media Analyst in the job title.

1 5 (100.00%) Social Media
1 5 (100.00%) Facebook
1 5 (100.00%) Twitter
1 5 (100.00%) Analytics
1 5 (100.00%) Instagram
2 4 (80.00%) YouTube
2 4 (80.00%) Business Intelligence
3 3 (60.00%) Visualisation
3 3 (60.00%) Analytical Skills
3 3 (60.00%) Brandwatch
3 3 (60.00%) Data Visualisation
3 3 (60.00%) Data Analysis
3 3 (60.00%) SQL
3 3 (60.00%) Python
3 3 (60.00%) Social Media Analytics
3 3 (60.00%) Social Media Analysis
3 3 (60.00%) Social Skills
4 2 (40.00%) Data Pipeline
4 2 (40.00%) Fivetran
4 2 (40.00%) GitHub Actions
4 2 (40.00%) Data Collection
4 2 (40.00%) Problem-Solving
4 2 (40.00%) Google Data Studio
4 2 (40.00%) Power Platform
4 2 (40.00%) Google Sheets
4 2 (40.00%) Microsoft Excel
4 2 (40.00%) Tableau
4 2 (40.00%) Web Analytics
4 2 (40.00%) Google
4 2 (40.00%) Marketing

Social Media Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (40.00%) Microsoft Excel
Cloud Services
1 2 (40.00%) Fivetran
1 2 (40.00%) GCP
1 2 (40.00%) GitHub
1 2 (40.00%) GitHub Actions
1 2 (40.00%) Google Data Studio
1 2 (40.00%) Google Sheets
1 2 (40.00%) Power Platform
Database & Business Intelligence
1 2 (40.00%) BigQuery
1 2 (40.00%) Power BI
1 2 (40.00%) Tableau
2 1 (20.00%) Data Mining
General
1 3 (60.00%) Analytical Skills
1 3 (60.00%) Social Skills
2 2 (40.00%) Marketing
3 1 (20.00%) Public Sector
Libraries, Frameworks & Software Standards
1 1 (20.00%) Regular Expression
Miscellaneous
1 5 (100.00%) Social Media
2 2 (40.00%) Data Structures
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) Business Intelligence
3 3 (60.00%) Data Analysis
3 3 (60.00%) Data Visualisation
3 3 (60.00%) Social Media Analysis
3 3 (60.00%) Social Media Analytics
3 3 (60.00%) Visualisation
4 2 (40.00%) Actionable Insight
4 2 (40.00%) Data Collection
4 2 (40.00%) Data Pipeline
4 2 (40.00%) Problem-Solving
4 2 (40.00%) Web Analytics
5 1 (20.00%) Competitive Intelligence
5 1 (20.00%) Continuous Improvement
5 1 (20.00%) Decision-Making
5 1 (20.00%) Exploratory Analysis
5 1 (20.00%) Social Listening
5 1 (20.00%) Social Media Monitoring
Programming Languages
1 3 (60.00%) Python
1 3 (60.00%) SQL
Qualifications
1 1 (20.00%) Degree
1 1 (20.00%) Master's Degree
Quality Assurance & Compliance
1 1 (20.00%) Actionable Recommendations
1 1 (20.00%) Disclosure Scotland
Vendors
1 5 (100.00%) Facebook
1 5 (100.00%) Instagram
1 5 (100.00%) Twitter
2 4 (80.00%) YouTube
3 3 (60.00%) Brandwatch
4 2 (40.00%) Google
4 2 (40.00%) Hootsuite