Social Media Contracts

Social Media
UK

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 3 May 2024 with a comparison to the same period over the previous 2 years.

6 months to
3 May 2024
Same period 2023 Same period 2022
Rank 451 531 551
Rank change year-on-year +80 +20 -149
Contract jobs citing Social Media 142 172 320
As % of all contract jobs advertised in the UK 0.33% 0.29% 0.36%
As % of the Miscellaneous category 1.08% 0.87% 1.09%
Number of daily rates quoted 65 109 188
10th Percentile £135 £207 £189
25th Percentile £200 £263 £263
Median daily rate (50th Percentile) £280 £375 £390
Median % change year-on-year -25.33% -3.85% +10.25%
75th Percentile £488 £488 £525
90th Percentile £595 £640 £613
UK excluding London median daily rate £350 £410 £300
% change year-on-year -14.63% +36.67% -18.92%
Number of hourly rates quoted 36 16 40
10th Percentile £15.19 £19.38 £22.90
25th Percentile £25.25 £22.13 £37.00
Median hourly rate £40.00 £29.75 £48.00
Median % change year-on-year +34.45% -38.02% +45.45%
75th Percentile £47.50 £37.97 £58.91
90th Percentile £65.39 £52.13 £63.31
UK excluding London median hourly rate £25.25 £27.00 £24.49
% change year-on-year -6.48% +10.27% +12.01%

All Generic Skills
UK

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

Contract vacancies with a requirement for generic IT skills 13,163 19,732 29,365
As % of all contract IT jobs advertised in the UK 30.34% 33.30% 33.08%
Number of daily rates quoted 8,459 13,566 20,480
10th Percentile £263 £308 £313
25th Percentile £413 £450 £436
Median daily rate (50th Percentile) £538 £550 £550
Median % change year-on-year -2.27% - +10.00%
75th Percentile £656 £680 £656
90th Percentile £788 £800 £763
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +11.76%
Number of hourly rates quoted 907 640 723
10th Percentile £12.25 £9.80 £14.25
25th Percentile £15.17 £10.63 £17.00
Median hourly rate £30.16 £22.49 £27.50
Median % change year-on-year +34.13% -18.24% +4.05%
75th Percentile £61.30 £64.50 £50.00
90th Percentile £70.00 £75.05 £66.00
UK excluding London median hourly rate £28.50 £22.00 £20.07
% change year-on-year +29.55% +9.64% -16.40%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media.

Daily rate trend for Social Media in the UK

Social Media
Daily Rate Histogram

Daily rate distribution for jobs citing Social Media over the 6 months to 3 May 2024.

Daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Social Media.

Hourly rate trend for Social Media in the UK

Social Media
Hourly Rate Histogram

Hourly rate distribution of jobs citing Social Media over the 6 months to 3 May 2024.

Hourly rate histogram for Social Media in the UK

Social Media
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 3 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +107 129 £275 -26.67% 606
London +72 79 £275 -20.29% 232
UK excluding London +51 46 £350 -14.63% 382
Work from Home +83 36 £232 -38.13% 302
South East +15 15 £200 -55.56% 75
North of England +32 10 £160 -33.33% 148
Midlands +28 9 £600 +50.00% 73
West Midlands +26 9 £600 +50.00% 42
East of England +19 9 £350 -26.32% 29
North West +21 6 £160 -29.67% 94
Scotland +34 3 £280 +12.00% 19
Yorkshire +20 2 £223 -40.67% 44
North East +18 2 - - 10

Social Media
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (10.56%) CMS
2 8 (5.63%) SharePoint
3 5 (3.52%) WordPress
4 4 (2.82%) Drupal
5 2 (1.41%) Microsoft Exchange
5 2 (1.41%) Umbraco
6 1 (0.70%) Confluence
6 1 (0.70%) Sitecore CMS
Applications
1 10 (7.04%) Microsoft Office
1 10 (7.04%) Photoshop
2 9 (6.34%) Adobe Illustrator
3 7 (4.93%) Adobe Creative Suite
4 5 (3.52%) InDesign
5 3 (2.11%) Microsoft Excel
5 3 (2.11%) Microsoft PowerPoint
6 2 (1.41%) Adobe After Effects
6 2 (1.41%) Adobe Premiere
7 1 (0.70%) Acrobat
7 1 (0.70%) Adobe XD
7 1 (0.70%) Chatbot
7 1 (0.70%) CINEMA 4D
7 1 (0.70%) Final Cut Pro
7 1 (0.70%) Trello
Business Applications
1 4 (2.82%) Shopify
2 2 (1.41%) Dynamics CRM
3 1 (0.70%) Eloqua
Cloud Services
1 8 (5.63%) Google Analytics
2 6 (4.23%) Yammer
3 5 (3.52%) GitHub
3 5 (3.52%) Microsoft 365
4 4 (2.82%) Azure
4 4 (2.82%) BigCommerce
5 3 (2.11%) AWS
5 3 (2.11%) Figma
5 3 (2.11%) Fivetran
5 3 (2.11%) GitHub Actions
6 2 (1.41%) Canva
6 2 (1.41%) ChatGPT
6 2 (1.41%) Dynamics 365
6 2 (1.41%) Power Platform
7 1 (0.70%) Discord
7 1 (0.70%) Google Data Studio
7 1 (0.70%) Google Sheets
7 1 (0.70%) PowerApps
7 1 (0.70%) Smartsheet
7 1 (0.70%) Squarespace
Communications & Networking
1 7 (4.93%) Internet
2 6 (4.23%) Intranet
3 5 (3.52%) Network Security
4 2 (1.41%) Firewall
5 1 (0.70%) VPN
Database & Business Intelligence
1 4 (2.82%) Big Data
2 3 (2.11%) Data Warehouse
2 3 (2.11%) Hadoop
2 3 (2.11%) Tableau
3 1 (0.70%) Azure SQL Database
3 1 (0.70%) Data Mining
3 1 (0.70%) Power BI
3 1 (0.70%) Power Query
Development Applications
1 5 (3.52%) Git
1 5 (3.52%) Mercurial
2 2 (1.41%) JIRA
2 2 (1.41%) Visual Studio
General
1 69 (48.59%) Marketing
2 49 (34.51%) Social Skills
3 21 (14.79%) Analytical Skills
4 15 (10.56%) Public Sector
5 14 (9.86%) Finance
6 9 (6.34%) Games
6 9 (6.34%) Telecoms
7 8 (5.63%) Retail
8 7 (4.93%) Advertising
9 6 (4.23%) Multimedia
10 5 (3.52%) Fire and Rescue
11 4 (2.82%) Electronics
11 4 (2.82%) German Language
11 4 (2.82%) Legal
11 4 (2.82%) Manufacturing
11 4 (2.82%) Organisational Skills
12 3 (2.11%) Brand Awareness
13 2 (1.41%) Banking
13 2 (1.41%) Inclusion and Diversity
13 2 (1.41%) Publishing
Job Titles
1 13 (9.15%) Communications Manager
2 12 (8.45%) Marketing Manager
3 11 (7.75%) Designer
4 10 (7.04%) Senior
5 7 (4.93%) Data Engineer
5 7 (4.93%) Social Media Manager
6 6 (4.23%) Senior Manager
7 5 (3.52%) Account Executive
7 5 (3.52%) Analyst
7 5 (3.52%) Consultant
7 5 (3.52%) Internal Communications Manager
7 5 (3.52%) Machine Learning Engineer
7 5 (3.52%) Network Engineer
8 4 (2.82%) Copywriter
8 4 (2.82%) Digital Designer
9 3 (2.11%) Data Scientist
9 3 (2.11%) Insight Manager
9 3 (2.11%) Microsoft 365 Engineer
9 3 (2.11%) Senior Communications Manager
9 3 (2.11%) Social Media Analyst
Libraries, Frameworks & Software Standards
1 7 (4.93%) React
2 6 (4.23%) HTML
3 5 (3.52%) NumPy
3 5 (3.52%) Pandas
3 5 (3.52%) SciPy
4 3 (2.11%) Web Services
5 2 (1.41%) .NET
5 2 (1.41%) AngularJS
5 2 (1.41%) Flash
5 2 (1.41%) Next.js
5 2 (1.41%) OpenCV
5 2 (1.41%) PyTorch
5 2 (1.41%) TensorFlow
5 2 (1.41%) Unity (Game Engine)
5 2 (1.41%) Unreal Engine
6 1 (0.70%) ATL
6 1 (0.70%) CSS
6 1 (0.70%) Flutter
6 1 (0.70%) JSON
6 1 (0.70%) Node.js
Miscellaneous
1 9 (6.34%) Blog
1 9 (6.34%) Graphic Design
2 6 (4.23%) Video Editing
3 5 (3.52%) Algorithms
3 5 (3.52%) Data Centre
3 5 (3.52%) Distributed Denial-of-Service
4 4 (2.82%) CCTV
4 4 (2.82%) Onboarding
4 4 (2.82%) Self-Motivation
5 3 (2.11%) Data Structures
5 3 (2.11%) Digital Media
5 3 (2.11%) Enterprise Software
5 3 (2.11%) Mobile App
5 3 (2.11%) Photography
6 2 (1.41%) Legacy Systems
6 2 (1.41%) Motion Graphics
6 2 (1.41%) NHS
6 2 (1.41%) Video\Live Streaming
7 1 (0.70%) Management Information System
7 1 (0.70%) Mobile Games
Operating Systems
1 10 (7.04%) Windows
2 5 (3.52%) Android
3 4 (2.82%) Apple iOS
3 4 (2.82%) VMS
3 4 (2.82%) Windows 10
4 2 (1.41%) Mac OS
Processes & Methodologies
1 32 (22.54%) Analytics
2 22 (15.49%) Project Management
3 19 (13.38%) Customer Service
3 19 (13.38%) Problem-Solving
3 19 (13.38%) SEO
4 18 (12.68%) Computer Science
5 17 (11.97%) Digital Marketing
6 12 (8.45%) B2B
6 12 (8.45%) Business Intelligence
6 12 (8.45%) Marketing Strategy
7 11 (7.75%) Collaborative Working
7 11 (7.75%) Content Management
7 11 (7.75%) Copywriting
7 11 (7.75%) Machine Learning
8 10 (7.04%) CRM
9 9 (6.34%) Lead Generation
9 9 (6.34%) Thought Leadership
9 9 (6.34%) User Experience
10 8 (5.63%) Data Pipeline
10 8 (5.63%) Mentoring
Programming Languages
1 22 (15.49%) Python
2 10 (7.04%) JavaScript
2 10 (7.04%) SQL
3 8 (5.63%) C#
4 5 (3.52%) Java
5 4 (2.82%) TypeScript
6 3 (2.11%) PowerShell
6 3 (2.11%) R
7 2 (1.41%) Go
7 2 (1.41%) Kotlin
7 2 (1.41%) Ruby
8 1 (0.70%) Dart
Qualifications
1 31 (21.83%) Degree
2 11 (7.75%) Computer Science Degree
3 5 (3.52%) CCIE
3 5 (3.52%) Cisco Certification
4 4 (2.82%) SC Cleared
4 4 (2.82%) Security Cleared
5 3 (2.11%) DBS Check
6 2 (1.41%) Master's Degree
6 2 (1.41%) Postgraduate
7 1 (0.70%) BPSS Clearance
7 1 (0.70%) MBA
7 1 (0.70%) PMI Certification
7 1 (0.70%) PMP
Quality Assurance & Compliance
1 3 (2.11%) SLA
2 2 (1.41%) Data Quality
2 2 (1.41%) QA
3 1 (0.70%) Accessibility
3 1 (0.70%) Actionable Recommendations
3 1 (0.70%) Disclosure Scotland
3 1 (0.70%) GDPR
System Software
1 4 (2.82%) Active Directory
Systems Management
1 4 (2.82%) Microsoft Intune
2 2 (1.41%) Active Directory Federation Services
3 1 (0.70%) Kubernetes
3 1 (0.70%) SCCM
3 1 (0.70%) Systems Management Server (SMS)
3 1 (0.70%) Terraform
Vendors
1 23 (16.20%) Microsoft
2 15 (10.56%) Instagram
3 13 (9.15%) Adobe
3 13 (9.15%) Facebook
4 11 (7.75%) Google
4 11 (7.75%) Twitter
5 9 (6.34%) Salesforce
6 8 (5.63%) YouTube
7 5 (3.52%) Arista
7 5 (3.52%) Brandwatch
7 5 (3.52%) Cisco
7 5 (3.52%) Juniper
7 5 (3.52%) TikTok
8 4 (2.82%) SAP
9 2 (1.41%) Marketo
10 1 (0.70%) Apple
10 1 (0.70%) Pardot
10 1 (0.70%) ServiceNow
10 1 (0.70%) Sitecore