Storytelling Contracts

Storytelling
UK

The following table provides summary statistics for contract job vacancies with a requirement for Storytelling skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Storytelling over the 6 months to 16 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
16 May 2024
Same period 2023 Same period 2022
Rank 463 536 671
Rank change year-on-year +73 +135 -140
Contract jobs citing Storytelling 113 148 178
As % of all contract jobs advertised in the UK 0.27% 0.26% 0.20%
As % of the Processes & Methodologies category 0.31% 0.29% 0.22%
Number of daily rates quoted 51 70 105
10th Percentile £320 £305 £313
25th Percentile £443 £422 £400
Median daily rate (50th Percentile) £538 £575 £525
Median % change year-on-year -6.52% +9.52% +12.18%
75th Percentile £619 £725 £645
90th Percentile £700 £853 £713
UK excluding London median daily rate £550 £575 £418
% change year-on-year -4.35% +37.72% -1.76%
Number of hourly rates quoted 7 8 10
10th Percentile £35.50 £23.90 £23.00
25th Percentile £42.75 £29.50 £24.25
Median hourly rate £50.00 £32.31 £32.50
Median % change year-on-year +54.77% -0.60% -21.37%
75th Percentile £52.33 £37.56 £48.50
90th Percentile £60.00 £45.40 £52.33
UK excluding London median hourly rate £68.00 £41.50 £13.50
% change year-on-year +63.86% +207.41% -

All Process and Methodology Skills
UK

Storytelling is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,679 51,168 79,259
As % of all contract IT jobs advertised in the UK 86.19% 89.82% 90.63%
Number of daily rates quoted 23,608 35,479 55,636
10th Percentile £300 £325 £345
25th Percentile £413 £438 £429
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +8.16%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £479
% change year-on-year - +4.38% +9.49%
Number of hourly rates quoted 2,436 1,692 1,900
10th Percentile £12.75 £10.64 £12.50
25th Percentile £15.94 £16.10 £15.50
Median hourly rate £36.27 £35.65 £25.68
Median % change year-on-year +1.75% +38.82% +5.35%
75th Percentile £60.00 £65.00 £49.75
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £37.50 £35.00 £20.00
% change year-on-year +7.14% +75.00% -6.21%

Storytelling
Job Vacancy Trend

Job postings citing Storytelling as a proportion of all IT jobs advertised.

Job vacancy trend for Storytelling in the UK

Storytelling
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Storytelling.

Daily rate trend for Storytelling in the UK

Storytelling
Daily Rate Histogram

Daily rate distribution for jobs citing Storytelling over the 6 months to 16 May 2024.

Daily rate histogram for Storytelling in the UK

Storytelling
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Storytelling.

Hourly rate trend for Storytelling in the UK

Storytelling
Hourly Rate Histogram

Hourly rate distribution of jobs citing Storytelling over the 6 months to 16 May 2024.

Hourly rate histogram for Storytelling in the UK

Storytelling
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the UK over the 6 months to 16 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +68 98 £525 -8.42% 123
London +45 63 £525 -8.70% 64
Work from Home +115 44 £550 +10.00% 68
UK excluding London +73 41 £550 -4.35% 67
South East +30 23 £550 +42.12% 16
Scotland +42 9 £544 -20.04% 11
South West +12 4 £463 +48.00% 2
North of England +21 3 £700 +16.67% 23
North West +16 3 £700 +16.67% 12
Midlands +27 2 - - 10
West Midlands +27 2 - - 7

Storytelling
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (4.42%) SharePoint
2 3 (2.65%) CMS
2 3 (2.65%) Confluence
3 2 (1.77%) Drupal
3 2 (1.77%) Umbraco
4 1 (0.88%) WordPress
Applications
1 14 (12.39%) Microsoft PowerPoint
2 11 (9.73%) Microsoft Office
3 9 (7.96%) Adobe Creative Suite
4 7 (6.19%) CINEMA 4D
4 7 (6.19%) Microsoft Excel
5 5 (4.42%) Adobe After Effects
5 5 (4.42%) Adobe Premiere
5 5 (4.42%) Sketch
6 4 (3.54%) InVision
6 4 (3.54%) Photoshop
7 3 (2.65%) Adobe Illustrator
7 3 (2.65%) SPSS
8 2 (1.77%) Adobe XD
8 2 (1.77%) Zeplin
9 1 (0.88%) Chatbot
Business Applications
1 2 (1.77%) Softmar
Cloud Services
1 12 (10.62%) Figma
2 10 (8.85%) Microsoft 365
2 10 (8.85%) Power Platform
3 5 (4.42%) Azure
4 4 (3.54%) Adobe Analytics
4 4 (3.54%) AWS
5 3 (2.65%) Slack
6 2 (1.77%) Azure DevOps
6 2 (1.77%) dbt
6 2 (1.77%) GCP
6 2 (1.77%) Miro
7 1 (0.88%) Adobe Creative Cloud
7 1 (0.88%) Canva
7 1 (0.88%) ChatGPT
7 1 (0.88%) Google Analytics
7 1 (0.88%) SaaS
7 1 (0.88%) Yammer
Communications & Networking
1 3 (2.65%) Intranet
2 1 (0.88%) LTE
Database & Business Intelligence
1 12 (10.62%) Tableau
2 10 (8.85%) Power BI
3 8 (7.08%) Relational Database
4 3 (2.65%) Big Data
4 3 (2.65%) Data Mining
4 3 (2.65%) Data Warehouse
5 2 (1.77%) Hadoop
5 2 (1.77%) Looker
6 1 (0.88%) BigQuery
6 1 (0.88%) PostHog
6 1 (0.88%) Qlik Sense
6 1 (0.88%) QlikView
Development Applications
1 5 (4.42%) Axure RP
1 5 (4.42%) JIRA
2 1 (0.88%) Git
General
1 42 (37.17%) Social Skills
2 29 (25.66%) Marketing
3 21 (18.58%) Analytical Skills
4 20 (17.70%) Finance
5 12 (10.62%) Presentation Skills
6 8 (7.08%) Telecoms
7 7 (6.19%) Legal
8 4 (3.54%) Banking
8 4 (3.54%) Inclusion and Diversity
8 4 (3.54%) Pharmaceutical
9 3 (2.65%) Advertising
9 3 (2.65%) Automotive
9 3 (2.65%) Public Sector
10 2 (1.77%) Agriculture
10 2 (1.77%) Influencing Skills
10 2 (1.77%) Manufacturing
10 2 (1.77%) Publishing
11 1 (0.88%) Brand Awareness
11 1 (0.88%) Health Technology
11 1 (0.88%) Organisational Skills
Job Titles
1 25 (22.12%) Designer
2 14 (12.39%) Analyst
3 12 (10.62%) Senior
4 10 (8.85%) Lead
5 9 (7.96%) Lead Designer
6 8 (7.08%) Creative Designer
7 7 (6.19%) Communications Manager
7 7 (6.19%) Data Analyst
8 5 (4.42%) Analytics Manager
8 5 (4.42%) Creative Director
8 5 (4.42%) Data Strategist
9 4 (3.54%) Animator
9 4 (3.54%) Business Intelligence Analyst
9 4 (3.54%) Data Scientist
9 4 (3.54%) Developer
9 4 (3.54%) Project Manager
9 4 (3.54%) Service Designer
9 4 (3.54%) Tableau Specialist
9 4 (3.54%) Video Editor
10 3 (2.65%) Architect
Libraries, Frameworks & Software Standards
1 1 (0.88%) ADO
Miscellaneous
1 7 (6.19%) Social Media
2 6 (5.31%) Motion Graphics
2 6 (5.31%) Product Ownership
3 5 (4.42%) Animation
4 3 (2.65%) Analytical Mindset
4 3 (2.65%) Marketing Technology
4 3 (2.65%) Self-Motivation
4 3 (2.65%) Video Editing
5 2 (1.77%) Algorithms
5 2 (1.77%) Data Structures
5 2 (1.77%) Enterprise Software
5 2 (1.77%) Graphic Design
5 2 (1.77%) Management Information System
5 2 (1.77%) Onboarding
5 2 (1.77%) Podcast
5 2 (1.77%) Renewable Energy
5 2 (1.77%) Tandem
6 1 (0.88%) e-Learning
6 1 (0.88%) NHS
6 1 (0.88%) Taxonomies
Processes & Methodologies
1 36 (31.86%) Analytics
2 35 (30.97%) Agile
3 21 (18.58%) Problem-Solving
4 20 (17.70%) Continuous Improvement
5 19 (16.81%) Actionable Insight
6 17 (15.04%) Strategic Thinking
6 17 (15.04%) Visualisation
7 15 (13.27%) Data Analysis
8 14 (12.39%) Business Intelligence
8 14 (12.39%) Coaching
8 14 (12.39%) Decision-Making
8 14 (12.39%) Workshop Facilitation
9 13 (11.50%) Collaborative Working
10 11 (9.73%) Data Visualisation
10 11 (9.73%) Project Management
10 11 (9.73%) Roadmaps
10 11 (9.73%) Stakeholder Management
10 11 (9.73%) User Experience
11 10 (8.85%) User Research
11 10 (8.85%) UX Design
Programming Languages
1 18 (15.93%) SQL
2 9 (7.96%) Python
3 5 (4.42%) R
4 1 (0.88%) Data Analysis Expressions
4 1 (0.88%) Java
4 1 (0.88%) JavaScript
Qualifications
1 11 (9.73%) Degree
2 4 (3.54%) CIPD
3 3 (2.65%) SC Cleared
3 3 (2.65%) Security Cleared
4 2 (1.77%) Computer Science Degree
5 1 (0.88%) HND
5 1 (0.88%) Master's Degree
Quality Assurance & Compliance
1 13 (11.50%) Accessibility
2 4 (3.54%) QA
2 4 (3.54%) WCAG
3 3 (2.65%) GDPR
3 3 (2.65%) SLA
4 1 (0.88%) Actionable Recommendations
Vendors
1 15 (13.27%) Adobe
2 14 (12.39%) Microsoft
3 4 (3.54%) ServiceNow
4 2 (1.77%) Google
4 2 (1.77%) Oracle
5 1 (0.88%) Alteryx
5 1 (0.88%) Brio
5 1 (0.88%) CA Agile Central
5 1 (0.88%) Databricks
5 1 (0.88%) Hyperoptic
5 1 (0.88%) Marketo
5 1 (0.88%) OpenAI