Web Analytics Contracts

Web Analytics
UK

The following table provides summary statistics for contract job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 22 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
22 May 2024
Same period 2023 Same period 2022
Rank 544 630 756
Rank change year-on-year +86 +126 -115
Contract jobs citing Web Analytics 34 52 94
As % of all contract jobs advertised in the UK 0.080% 0.092% 0.11%
As % of the Processes & Methodologies category 0.093% 0.10% 0.12%
Number of daily rates quoted 22 34 67
10th Percentile £367 £265 £335
25th Percentile £386 £340 £400
Median daily rate (50th Percentile) £455 £475 £463
Median % change year-on-year -4.21% +2.70% +23.33%
75th Percentile £630 £580 £553
90th Percentile £760 £625 £643
UK excluding London median daily rate £518 £476 £413
% change year-on-year +8.72% +15.39% +11.49%
Number of hourly rates quoted 0 1 0
Median hourly rate - £32.00 -
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,498 50,798 79,386
As % of all contract IT jobs advertised in the UK 86.03% 89.72% 90.62%
Number of daily rates quoted 23,542 35,172 55,718
10th Percentile £300 £325 £345
25th Percentile £413 £438 £431
Median daily rate (50th Percentile) £525 £550 £533
Median % change year-on-year -4.55% +3.29% +7.58%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £482
% change year-on-year - +3.73% +9.55%
Number of hourly rates quoted 2,447 1,685 1,905
10th Percentile £12.75 £10.63 £12.50
25th Percentile £15.97 £15.99 £15.53
Median hourly rate £36.05 £37.00 £25.68
Median % change year-on-year -2.58% +44.08% +7.00%
75th Percentile £60.00 £65.00 £49.52
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £38.00 £35.00 £20.00
% change year-on-year +8.57% +75.00% -5.88%

Web Analytics
Job Vacancy Trend

Job postings citing Web Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Web Analytics.

Daily rate trend for Web Analytics in the UK

Web Analytics
Daily Rate Histogram

Daily rate distribution for jobs citing Web Analytics over the 6 months to 22 May 2024.

Daily rate histogram for Web Analytics in the UK

Web Analytics
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Web Analytics.

Hourly rate trend for Web Analytics in the UK

Web Analytics
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK over the 6 months to 22 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +88 24 £478 -4.88% 44
London +91 18 £450 -12.20% 20
Work from Home +114 10 £408 -20.49% 19
UK excluding London +34 8 £518 +8.72% 25
Scotland - 4 £330 - 1
Midlands +20 2 £600 +2.13% 3
West Midlands +18 2 £600 +2.13% 2
South East +9 2 - - 2

Web Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.76%) Confluence
2 3 (8.82%) CMS
3 1 (2.94%) EPiServer
Applications
1 7 (20.59%) Microsoft Excel
2 2 (5.88%) Trello
3 1 (2.94%) Microsoft Office
3 1 (2.94%) Microsoft PowerPoint
Cloud Services
1 21 (61.76%) Google Analytics
2 16 (47.06%) Power Platform
3 11 (32.35%) GCP
3 11 (32.35%) Google Data Studio
4 10 (29.41%) Adobe Analytics
5 5 (14.71%) Google Sheets
6 3 (8.82%) Adverity
6 3 (8.82%) Google Tag Manager
6 3 (8.82%) Sprout Social
7 2 (5.88%) Azure
7 2 (5.88%) Azure Cosmos DB
7 2 (5.88%) GitHub
7 2 (5.88%) PaaS
8 1 (2.94%) Contentsquare
8 1 (2.94%) Google Workspace
Database & Business Intelligence
1 16 (47.06%) Power BI
2 11 (32.35%) Looker
2 11 (32.35%) Tableau
3 9 (26.47%) BigQuery
4 2 (5.88%) Azure SQL Database
4 2 (5.88%) Power Query
5 1 (2.94%) Data Warehouse
5 1 (2.94%) Relational Database
Development Applications
1 5 (14.71%) Postman
2 4 (11.76%) JIRA
3 2 (5.88%) Visual Studio
General
1 19 (55.88%) Marketing
2 12 (35.29%) Analytical Skills
2 12 (35.29%) Social Skills
3 10 (29.41%) Public Sector
4 7 (20.59%) Retail
5 6 (17.65%) Advertising
5 6 (17.65%) Banking
6 5 (14.71%) Finance
7 2 (5.88%) Pharmaceutical
7 2 (5.88%) Publishing
8 1 (2.94%) Multimedia
Job Titles
1 16 (47.06%) Analyst
2 8 (23.53%) Performance Analyst
3 5 (14.71%) Consultant
4 4 (11.76%) Web Analyst
5 3 (8.82%) Architect
5 3 (8.82%) Social Media Analyst
5 3 (8.82%) Web Analytics Analyst
6 2 (5.88%) Analytics Consultant
6 2 (5.88%) Analytics Developer
6 2 (5.88%) Business Analyst
6 2 (5.88%) Data Architect
6 2 (5.88%) Data Strategist
6 2 (5.88%) Developer
6 2 (5.88%) Digital Analyst
6 2 (5.88%) E-Commerce Consultant
6 2 (5.88%) Implementation Consultant
6 2 (5.88%) Senior
6 2 (5.88%) Web Consultant
7 1 (2.94%) Report Analyst
7 1 (2.94%) Senior Business Analyst
Libraries, Frameworks & Software Standards
1 7 (20.59%) JSON
2 6 (17.65%) CSS
2 6 (17.65%) HTML
2 6 (17.65%) jQuery
3 5 (14.71%) DOM
3 5 (14.71%) Node.js
3 5 (14.71%) Swagger
4 2 (5.88%) Regular Expression
Miscellaneous
1 8 (23.53%) Marketing Technology
2 7 (20.59%) Social Media
3 6 (17.65%) Management Information System
4 3 (8.82%) Product Ownership
5 1 (2.94%) Data Protection Act
5 1 (2.94%) Mobile App
5 1 (2.94%) Taxonomies
Processes & Methodologies
1 34 (100.00%) Analytics
2 16 (47.06%) Business Intelligence
3 15 (44.12%) Data Collection
4 13 (38.24%) Agile
5 10 (29.41%) Decision-Making
5 10 (29.41%) Visualisation
6 9 (26.47%) Actionable Insight
6 9 (26.47%) Data Analytics
7 8 (23.53%) Data Visualisation
7 8 (23.53%) Digital Analytics
7 8 (23.53%) Tag Management
8 7 (20.59%) Machine Learning
8 7 (20.59%) Problem-Solving
9 6 (17.65%) Data Ingestion
9 6 (17.65%) Event-Driven
9 6 (17.65%) Personalization
9 6 (17.65%) SEO
10 5 (14.71%) Digital Marketing
10 5 (14.71%) DOM Manipulation/Scripting
10 5 (14.71%) Performance Analysis
Programming Languages
1 11 (32.35%) Python
1 11 (32.35%) SQL
2 7 (20.59%) JavaScript
3 1 (2.94%) Data Analysis Expressions
Qualifications
1 3 (8.82%) Degree
2 2 (5.88%) BPSS Clearance
2 2 (5.88%) Computer Science Degree
2 2 (5.88%) Master's Degree
3 1 (2.94%) IIBA
3 1 (2.94%) PhD
3 1 (2.94%) Postgraduate
Quality Assurance & Compliance
1 7 (20.59%) QA
2 1 (2.94%) Disclosure Scotland
2 1 (2.94%) GDPR
Vendors
1 25 (73.53%) Google
2 11 (32.35%) Adobe
3 7 (20.59%) Tealium
4 6 (17.65%) Ensighten
4 6 (17.65%) Omniture
4 6 (17.65%) Optimizely
5 5 (14.71%) Monetate
6 3 (8.82%) Brandwatch
6 3 (8.82%) Facebook
6 3 (8.82%) Hootsuite
6 3 (8.82%) Instagram
6 3 (8.82%) Twitter
6 3 (8.82%) YouTube
7 2 (5.88%) Marketo
7 2 (5.88%) Microsoft
8 1 (2.94%) Amplitude
8 1 (2.94%) Salesforce
8 1 (2.94%) Salesforce Marketing Cloud
8 1 (2.94%) TikTok