Business Intelligence Analyst
- Hiring Organisation
- VMA Group
- Location
- Oxfordshire, England, United Kingdom
sophisticated commercial intelligence and analytics capability. The Business Intelligence Analyst will transform customer and commercial data into actionable insight, helping teams across Marketing, Sales, Customer Services and Commercial Strategy make better, evidence-based decisions. The role will cover reporting, customer analytics, forecasting and predictive modelling … propositions and customer service. Analyse commercial performance across customer acquisition, churn, ARPU, penetration, customer lifetime value and marketing effectiveness. Translate complex data into clear insight and recommendations for commercial stakeholders. Support customer segmentation and analysis of customer behaviour, demographics, competitor activity and market trends. Help develop and maintain commercial ...