CRM Insight Analyst
Birmingham, Digbeth, West Midlands (County), United Kingdom
National Express Group PLC
Using Salesforce Marketing Cloud, focusing on optimising customer segmentation, refining audience selections, and analysing customer behaviours to support personalised, high-performing campaigns. You will also be responsible for delivering actionable insights to enhance customer engagement, retention, and loyalty, while ensuring data accuracy and regulatory compliance. By leveraging customer and marketing performance data, the CRM Insight Analyst plays a key … the effectiveness of CRM, Marketing and Business Development activity with a view to continuous improvement Develop and maintain performance dashboards as required for key activity. Monitor trends and supply actionable insight to key stakeholders, through either Tableau/and or existing tools Support the new product development pipeline by providing insightful data analytics, models and metrics Support ad-hoc … audience selections in Marketing Cloud to deliver the right messages to the right customers at the right time Monitor and evaluate the performance of CRM campaigns, generating insights and actionable recommendations for continuous improvement Leverage Marketing Cloud features, such as Journey Builder and Automation Studio, to streamline marketing workflows and enhance efficiency Ensure all customer data is handled More ❯
Employment Type: Permanent
Salary: £43000/annum Up to £43,000 per annum
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