Digital Marketing Analytics Manager
- Location
- Reading, England, United Kingdom
Performance Marketing, and insights teams to analyze performance and drive data‐led strategies Develop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendations Build forecasts using historical data and third‐party tools to optimize media budget planning Drive data automation initiatives, including media data extraction … digital marketing data infrastructure Collaborate with data scientists to design, measure, and validate media performance and attribution models Present performance insights and strategic recommendations to stakeholders across the business What You'll Bring Here at Primark, we want everyone to feel valued - so please bring your authentic self ...