expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalized journey building. The ideal candidate combines analytical rigour with customer empathy, knows how to translate insights into seamless product experiences, and has the technical acumen to work … various marketing functions to align in-product and out-of-product experiences (email, push, etc.). Develop and maintain a journey playbook to ensure consistency across user segments. Insights & Analysis Use quantitative (analytics, funnel tracking, cohortanalysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Partner with data teams to segment users and More ❯
expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalized journey building. The ideal candidate combines analytical rigour with customer empathy, knows how to translate insights into seamless product experiences, and has the technical acumen to work … various marketing functions to align in-product and out-of-product experiences (email, push, etc.). Develop and maintain a journey playbook to ensure consistency across user segments. Insights & Analysis Use quantitative (analytics, funnel tracking, cohortanalysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Partner with data teams to segment users and More ❯
dashboards with their analytics team to track progress. Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth. Use quantitative (analytics, funnel tracking, cohortanalysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations. More ❯
dashboards with their analytics team to track progress. Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth. Use quantitative (analytics, funnel tracking, cohortanalysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations. More ❯
dashboards with their analytics team to track progress. Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth. Use quantitative (analytics, funnel tracking, cohortanalysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations. More ❯
growth and optimisation. Partner with product managers, designers, and engineers to define KPIs, tracking plans, and success metrics for new features and initiatives. Conduct A/B tests, funnel analysis, and cohortanalysis to measure impact and recommend next steps. Build and maintain dashboards and reports to monitor product performance, customer journeys, and digital engagement. Liaise with More ❯
ROAS, eCPI, retention). Subject matter expert in performance UA and retargeting. Speak the language of CPA, ROAS, LTV, SKAN, and incrementality. Analytical and data-driven, comfortable with dashboards, cohortanalysis, and performance metrics. Excellent communication and stakeholder management skills. Experience working with SDK-based inventory and knowledge of MMPs (Adjust, Appsflyer, Kochava) is a plus. Ability to More ❯
