Senior Marketing Analyst
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- Manchester, Lancashire, England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £70,000 - £80,000 per annum
recommendations. * Analyse paid media and full-funnel marketing performance, covering incrementality, efficiency, campaign impact, and diminishing returns. * Bring together multiple measurement approaches, including experiments, cohort analysis, attribution signals, and Marketing Mixed Modelling (MMM), into coherent, decision-focused narratives. * Act as the subject-matter expert on acquisition KPIs … brand, organic, and lifecycle channels. * Hands-on expertise with measurement methodologies such as lift studies, controlled experiments, Market MM, A/B testing, and cohort analysis. * Ability to synthesise complex, multi-source data into clear insights that influence senior stakeholders. * Confidence operating in ambiguity and applying sound judgement when ...