Senior Web Analyst
- Hiring Organisation
- Platinum Search
- Location
- Kent, UK
journeys, funnels and drop-off points to identify opportunities for improvement Building dashboards and automated reporting across key digital KPIs Using customer segmentation and cohort analysis to influence marketing, merchandising and personalisation Ensuring tracking is accurate, well-governed and GDPR compliant Presenting actionable insights to senior stakeholders across … AppsFlyer A proven background in CRO and A/B testing, using platforms such as Optimizely, VWO, AB Tasty or similar Strong data analysis and dashboarding skills – SQL would be highly desirable The ability to turn complex data into clear, commercially focused recommendations Experience working across both ...