Principal Consultant – CRM & Next-Best-Action Decisioning
- Hiring Organisation
- Jobleads-UK
- Location
- City of Edinburgh, Scotland, United Kingdom
commercial impact, embedding experimentation and continuous optimisation as business‐as‐usual. Govern experimentation and value measurement across programmes, ensuring rigour, comparability, and clear executive storytelling of performance and ROI. Articulate and simplify complex decisioning concepts for senior stakeholders, influencing investment and operating model decisions. Design and embed governance and operating ...