Pay per click Jobs in the UK excluding London

Pay per click (PPC)
UK > UK excluding London

The following table provides summary statistics for permanent job vacancies advertised in the UK excluding London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 28 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
28 May 2024
Same period 2023 Same period 2022
Rank 659 690 798
Rank change year-on-year +31 +108 -219
Permanent jobs citing Pay per click 116 64 74
As % of all permanent jobs advertised in the UK excluding London 0.16% 0.11% 0.10%
As % of the Processes & Methodologies category 0.19% 0.12% 0.11%
Number of salaries quoted 101 58 45
10th Percentile £28,000 £30,875 £22,500
25th Percentile £31,250 £37,500 £24,250
Median annual salary (50th Percentile) £37,500 £42,500 £32,500
Median % change year-on-year -11.76% +30.77% -13.33%
75th Percentile £51,250 £49,375 £50,000
90th Percentile £59,500 £51,125 £58,750
UK median annual salary £37,500 £42,500 £45,000
% change year-on-year -11.76% -5.56% +12.50%

All Process and Methodology Skills
UK excluding London

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the UK excluding London with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 61,033 55,511 69,479
As % of all permanent jobs advertised in the UK excluding London 82.47% 95.56% 94.27%
Number of salaries quoted 42,006 28,806 41,464
10th Percentile £27,336 £30,500 £30,000
25th Percentile £36,250 £40,000 £38,750
Median annual salary (50th Percentile) £50,000 £55,000 £52,500
Median % change year-on-year -9.09% +4.76% +9.38%
75th Percentile £65,000 £70,000 £67,500
90th Percentile £77,500 £82,500 £80,000
UK median annual salary £55,000 £61,000 £60,000
% change year-on-year -9.84% +1.67% +9.09%

Pay per click
Job Vacancy Trend in the UK excluding London

Job postings citing Pay per click as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Pay per click in the UK excluding London

Pay per click
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Pay per click in the UK excluding London.

Salary trend for Pay per click in the UK excluding London

Pay per click
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Pay per click in the UK excluding London over the 6 months to 28 May 2024.

Salary histogram for Pay per click in the UK excluding London

Pay per click
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK excluding London region over the 6 months to 28 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +104 60 £40,000 -67.68% 68
North West - 51 £40,000 - 48
South East -17 17 £36,500 -18.89% 32
East of England +10 16 £33,500 -10.67% 11
Midlands -1 11 £35,000 -12.50% 28
Yorkshire +82 7 £32,500 -73.74% 15
South West -26 7 £37,500 -6.25% 11
West Midlands +13 6 £31,250 -28.57% 12
East Midlands -14 5 £62,500 +56.25% 17
Scotland -59 4 £50,000 +25.00% 5
North East - 2 £35,000 - 5
Wales +3 1 £35,000 - 2
Pay per click
UK

Pay per click
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (11.21%) WordPress
2 7 (6.03%) CMS
3 3 (2.59%) Joomla!
Applications
1 14 (12.07%) Microsoft Excel
2 1 (0.86%) Microsoft Office
2 1 (0.86%) Microsoft PowerPoint
Business Applications
1 3 (2.59%) Shopify
2 2 (1.72%) Magento
Cloud Services
1 63 (54.31%) Google Ads
2 60 (51.72%) Google Analytics
3 19 (16.38%) Microsoft Advertising
4 8 (6.90%) Google Data Studio
5 4 (3.45%) Amazon Ads
5 4 (3.45%) Facebook Ads
5 4 (3.45%) Google Tag Manager
5 4 (3.45%) Power Platform
6 3 (2.59%) Adobe Analytics
7 2 (1.72%) Firebase
8 1 (0.86%) Asana
8 1 (0.86%) Canva
8 1 (0.86%) Sprout Social
Communications & Networking
1 1 (0.86%) DNS
Database & Business Intelligence
1 14 (12.07%) Looker
2 4 (3.45%) Power BI
2 4 (3.45%) Tableau
General
1 90 (77.59%) Marketing
2 52 (44.83%) Advertising
3 38 (32.76%) Analytical Skills
4 24 (20.69%) Social Skills
5 17 (14.66%) Brand Awareness
6 14 (12.07%) Retail
7 10 (8.62%) Finance
8 5 (4.31%) Organisational Skills
9 2 (1.72%) Legal
9 2 (1.72%) Pharmaceutical
10 1 (0.86%) Dutch Language
10 1 (0.86%) Inclusion and Diversity
10 1 (0.86%) Publishing
Job Titles
1 35 (30.17%) PPC Manager
2 9 (7.76%) SEO Executive
3 8 (6.90%) PPC Executive
3 8 (6.90%) SEO Specialist
4 7 (6.03%) Paid Search Manager
4 7 (6.03%) Search Manager
5 6 (5.17%) E-Commerce Manager
5 6 (5.17%) PPC Specialist
6 5 (4.31%) Analyst
6 5 (4.31%) Marketing Manager
6 5 (4.31%) Paid Search Executive
7 4 (3.45%) Digital Marketing Manager
7 4 (3.45%) Lead
7 4 (3.45%) Senior
8 3 (2.59%) Implementation Analyst
8 3 (2.59%) Senior Data Warehouse Specialist
8 3 (2.59%) Senior SEO Specialist
8 3 (2.59%) SEO Manager
9 2 (1.72%) Digital Analyst
9 2 (1.72%) Project Manager
Libraries, Frameworks & Software Standards
1 17 (14.66%) HTML
2 15 (12.93%) CSS
Miscellaneous
1 32 (27.59%) Social Media
2 14 (12.07%) Self-Motivation
3 8 (6.90%) Algorithms
4 4 (3.45%) Blog
4 4 (3.45%) Graphic Design
4 4 (3.45%) Product Ownership
5 3 (2.59%) Photography
6 2 (1.72%) NHS
7 1 (0.86%) Driving Licence
7 1 (0.86%) Video Editing
7 1 (0.86%) Video on Demand
Processes & Methodologies
1 73 (62.93%) Analytics
2 52 (44.83%) Digital Marketing
3 50 (43.10%) SEO
4 32 (27.59%) E-Commerce
5 26 (22.41%) Paid Search
6 22 (18.97%) Marketing Strategy
7 21 (18.10%) Lead Generation
8 16 (13.79%) Link Building
9 14 (12.07%) A/B Testing
9 14 (12.07%) Conversion Rate Optimisation
9 14 (12.07%) Decision-Making
10 12 (10.34%) Actionable Insight
11 11 (9.48%) Time Management
11 11 (9.48%) User Experience
12 9 (7.76%) B2B
12 9 (7.76%) Web Development
13 8 (6.90%) Customer Experience
13 8 (6.90%) Customer Retention
13 8 (6.90%) Data Analysis
13 8 (6.90%) Mentoring
Programming Languages
1 9 (7.76%) SQL
2 3 (2.59%) JavaScript
Qualifications
1 19 (16.38%) Degree
2 3 (2.59%) Analytics IQ
3 2 (1.72%) CIPD
3 2 (1.72%) DBS Check
Quality Assurance & Compliance
1 4 (3.45%) Actionable Recommendations
2 3 (2.59%) Accessibility
3 2 (1.72%) GDPR
4 1 (0.86%) QA
Vendors
1 92 (79.31%) Google
2 36 (31.03%) Microsoft
3 12 (10.34%) Facebook
4 5 (4.31%) Instagram
4 5 (4.31%) Screaming Frog
5 4 (3.45%) Adobe
5 4 (3.45%) Twitter
6 3 (2.59%) Kenshoo
6 3 (2.59%) TikTok
7 2 (1.72%) Ahrefs
7 2 (1.72%) Pinterest
7 2 (1.72%) Snapchat
8 1 (0.86%) HubSpot
8 1 (0.86%) Salesforce
8 1 (0.86%) YouTube