Advertising
UK
The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 23 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 292 | 435 | 198 |
| Rank change year-on-year | +143 | -237 | +91 |
| Permanent jobs citing Advertising | 979 | 699 | 3,357 |
| As % of all permanent jobs advertised in the UK | 0.97% | 0.71% | 2.05% |
| As % of the General category | 1.64% | 1.04% | 3.16% |
| Number of salaries quoted | 670 | 567 | 1,398 |
| 10th Percentile | £23,725 | £26,750 | £31,500 |
| 25th Percentile | £32,500 | £38,500 | £42,500 |
| Median annual salary (50th Percentile) | £47,500 | £50,500 | £56,657 |
| Median % change year-on-year | -5.94% | -10.87% | +3.01% |
| 75th Percentile | £67,500 | £71,250 | £77,375 |
| 90th Percentile | £82,500 | £90,000 | £90,825 |
| UK excluding London median annual salary | £42,500 | £45,000 | £45,000 |
| % change year-on-year | -5.56% | - | -5.26% |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 59,832 | 67,156 | 106,134 |
| As % of all permanent jobs advertised in the UK | 59.28% | 68.18% | 64.79% |
| Number of salaries quoted | 39,796 | 36,292 | 51,369 |
| 10th Percentile | £27,500 | £32,500 | £32,500 |
| 25th Percentile | £36,250 | £43,000 | £42,500 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £72,433 | £81,250 | £80,000 |
| 90th Percentile | £92,500 | £102,500 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Salary Trend
3-month moving average salary quoted in jobs citing Advertising.
Advertising
Salary Histogram
Salary distribution for jobs citing Advertising over the 6 months to 23 May 2024.
Advertising
Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 23 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +181 | 936 | £47,500 | -13.64% | 797 |
| UK excluding London | +163 | 540 | £42,500 | -5.56% | 578 |
| Work from Home | +133 | 540 | £47,500 | -13.45% | 367 |
| London | +117 | 414 | £65,000 | +8.33% | 355 |
| South East | +107 | 214 | £49,000 | +8.89% | 208 |
| North of England | +128 | 124 | £42,500 | -26.09% | 132 |
| North West | +66 | 94 | £42,500 | -32.00% | 86 |
| South West | +28 | 83 | £35,000 | -22.22% | 70 |
| Midlands | +39 | 67 | £40,000 | -15.79% | 90 |
| West Midlands | +35 | 37 | £40,000 | -27.27% | 52 |
| East Midlands | +15 | 29 | £35,000 | +9.38% | 38 |
| East of England | +10 | 26 | £43,500 | +58.18% | 48 |
| Yorkshire | +90 | 18 | £32,500 | -40.78% | 37 |
| Scotland | -45 | 13 | £32,500 | -40.91% | 29 |
| Wales | -45 | 13 | £39,000 | - | 15 |
| North East | - | 12 | £42,500 | - | 10 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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