Business-to-Business (B2B) Sales
UK

The following table provides summary statistics for permanent job vacancies with a requirement for B2B Sales skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2B Sales over the 6 months to 19 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
19 May 2024
Same period 2023 Same period 2022
Rank 796 849 1145
Rank change year-on-year +53 +296 -294
Permanent jobs citing B2B Sales 111 111 84
As % of all permanent jobs advertised in the UK 0.11% 0.11% 0.052%
As % of the Processes & Methodologies category 0.13% 0.12% 0.054%
Number of salaries quoted 91 61 23
10th Percentile £24,500 £26,250 £27,000
25th Percentile £30,125 £31,250 £46,250
Median annual salary (50th Percentile) £41,250 £40,000 £62,500
Median % change year-on-year +3.13% -36.00% +38.89%
75th Percentile £64,500 £62,500 £71,250
90th Percentile £72,500 - £103,500
UK excluding London median annual salary £37,500 £46,250 £32,500
% change year-on-year -18.92% +42.31% -63.89%

All Process and Methodology Skills
UK

B2B Sales is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,150 95,114 154,445
As % of all permanent jobs advertised in the UK 85.20% 95.57% 95.77%
Number of salaries quoted 59,851 56,202 82,517
10th Percentile £29,079 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.43%

B2B Sales
Job Vacancy Trend

Job postings citing B2B Sales as a proportion of all IT jobs advertised.

Job vacancy trend for B2B Sales in the UK

B2B Sales
Salary Trend

3-month moving average salary quoted in jobs citing B2B Sales.

Salary trend for B2B Sales in the UK

B2B Sales
Salary Histogram

Salary distribution for jobs citing B2B Sales over the 6 months to 19 May 2024.

Salary histogram for B2B Sales in the UK

B2B Sales
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Sales within the UK over the 6 months to 19 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +68 100 £39,375 -25.00% 204
UK excluding London +3 83 £37,500 -18.92% 149
Work from Home +35 46 £47,500 -9.52% 82
South East -11 31 £54,500 -0.91% 49
North of England +58 26 £50,000 +90.48% 45
London +93 22 £41,250 -51.47% 76
Midlands - 12 £27,500 - 16
North West +9 10 £65,000 +85.71% 29
Yorkshire +81 9 £37,500 +50.00% 9
West Midlands - 8 £27,500 - 11
North East - 7 £29,250 - 7
East of England -13 5 £25,000 -56.52% 11
Scotland - 5 £37,500 - 9
South West -12 4 £21,000 -61.82% 19
East Midlands - 4 - - 5

B2B Sales
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (2.70%) SharePoint
2 2 (1.80%) CMS
2 2 (1.80%) Sitecore CMS
3 1 (0.90%) IIS
Applications
1 4 (3.60%) Microsoft Excel
2 3 (2.70%) Microsoft Office
Business Applications
1 3 (2.70%) JDE EnterpriseOne
1 3 (2.70%) Shopify
2 2 (1.80%) SAP Hybris
3 1 (0.90%) Dynamics CRM
Cloud Services
1 14 (12.61%) SaaS
2 10 (9.01%) Microsoft 365
3 9 (8.11%) Azure
4 7 (6.31%) Power Platform
5 5 (4.50%) AWS
5 5 (4.50%) Snowflake
6 3 (2.70%) Mimecast
7 2 (1.80%) SAP Commerce Cloud
8 1 (0.90%) Cloudflare
Communications & Networking
1 5 (4.50%) Broadband
2 3 (2.70%) SD-WAN
2 3 (2.70%) WAN
3 1 (0.90%) Unified Communications
Database & Business Intelligence
1 7 (6.31%) Power BI
2 5 (4.50%) SQL Server
3 4 (3.60%) Redis
3 4 (3.60%) Tableau
4 1 (0.90%) Big Data
4 1 (0.90%) GIS
General
1 66 (59.46%) Social Skills
2 30 (27.03%) Marketing
3 16 (14.41%) Telecoms
4 12 (10.81%) Organisational Skills
5 9 (8.11%) Finance
6 6 (5.41%) Analytical Skills
7 5 (4.50%) Games
8 4 (3.60%) Inclusion and Diversity
8 4 (3.60%) Manufacturing
8 4 (3.60%) Presentation Skills
9 3 (2.70%) German Language
9 3 (2.70%) Swedish Language
10 2 (1.80%) Influencing Skills
10 2 (1.80%) Mandarin Language
10 2 (1.80%) Public Sector
10 2 (1.80%) Retail
11 1 (0.90%) Brand Awareness
11 1 (0.90%) French Language
11 1 (0.90%) Spanish Language
Job Titles
1 21 (18.92%) Business Development Manager
1 21 (18.92%) Business Manager
1 21 (18.92%) Development Manager
2 19 (17.12%) Sales Executive
3 14 (12.61%) Business Development Executive
4 11 (9.91%) Graduate
5 7 (6.31%) Software Sales Executive
6 6 (5.41%) Development Specialist
6 6 (5.41%) IT Manager
7 5 (4.50%) Lead
7 5 (4.50%) Sales Representative
7 5 (4.50%) Senior
7 5 (4.50%) Telecoms Manager
8 4 (3.60%) Account Manager
8 4 (3.60%) Analyst
8 4 (3.60%) Developer
8 4 (3.60%) New Business Development Manager
8 4 (3.60%) Operations Analyst
8 4 (3.60%) Senior Software Developer
8 4 (3.60%) Software Developer
Libraries, Frameworks & Software Standards
1 4 (3.60%) Node.js
Miscellaneous
1 17 (15.32%) Self-Motivation
2 5 (4.50%) Driving Licence
2 5 (4.50%) Onboarding
3 4 (3.60%) Social Media
4 3 (2.70%) Cyberattack
4 3 (2.70%) Security Posture
5 2 (1.80%) Product Ownership
6 1 (0.90%) Hybrid Cloud
6 1 (0.90%) Management Information System
6 1 (0.90%) Private Cloud
Operating Systems
1 4 (3.60%) Windows
1 4 (3.60%) Windows Server
2 1 (0.90%) Linux
Processes & Methodologies
1 111 (100.00%) B2B
2 54 (48.65%) Business Development
3 37 (33.33%) Decision-Making
4 29 (26.13%) Customer Service
5 14 (12.61%) Value Proposition
6 13 (11.71%) CRM
6 13 (11.71%) Problem-Solving
7 11 (9.91%) Presales
8 10 (9.01%) Demand Generation
9 9 (8.11%) Business Intelligence
9 9 (8.11%) Telesales
10 8 (7.21%) Cybersecurity
10 8 (7.21%) ERP
10 8 (7.21%) Lead Generation
11 7 (6.31%) Customer Experience
12 6 (5.41%) Customer-Centricity
12 6 (5.41%) Time Management
13 5 (4.50%) Client Onboarding
13 5 (4.50%) Contract Negotiation
13 5 (4.50%) Customer Requirements
Programming Languages
1 4 (3.60%) C#
1 4 (3.60%) Java
1 4 (3.60%) JavaScript
1 4 (3.60%) SQL
Qualifications
1 27 (24.32%) Degree
2 4 (3.60%) Computer Science Degree
3 1 (0.90%) BPSS Clearance
3 1 (0.90%) Security Cleared
Quality Assurance & Compliance
1 4 (3.60%) QA
2 1 (0.90%) ISO/IEC 27001
2 1 (0.90%) PCI DSS
System Software
1 1 (0.90%) Docker
Systems Management
1 1 (0.90%) Autotask
1 1 (0.90%) Nagios
Vendors
1 12 (10.81%) Microsoft
2 9 (8.11%) Salesforce
3 4 (3.60%) Cadence
3 4 (3.60%) Logitech
4 3 (2.70%) JD Edwards
4 3 (2.70%) Oracle
5 2 (1.80%) HubSpot
5 2 (1.80%) SAP
5 2 (1.80%) Sitecore
6 1 (0.90%) Cisco
6 1 (0.90%) Dell