Competitor Analysis
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Competitor Analysis skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Competitor Analysis over the 6 months to 15 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
15 May 2024
Same period 2023 Same period 2022
Rank 751 891 1014
Rank change year-on-year +140 +123 -142
Permanent jobs citing Competitor Analysis 144 86 219
As % of all permanent jobs advertised in the UK 0.15% 0.086% 0.14%
As % of the Processes & Methodologies category 0.17% 0.090% 0.14%
Number of salaries quoted 72 36 66
10th Percentile £24,000 £32,000 £32,625
25th Percentile £36,250 £43,438 £42,813
Median annual salary (50th Percentile) £46,250 £50,000 £56,000
Median % change year-on-year -7.50% -10.71% +29.86%
75th Percentile £61,123 £67,813 £72,188
90th Percentile £82,500 £75,625 £82,500
UK excluding London median annual salary £37,500 £45,000 £50,300
% change year-on-year -16.67% -10.54% +11.78%

All Process and Methodology Skills
UK

Competitor Analysis is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,815 95,319 153,046
As % of all permanent jobs advertised in the UK 85.51% 95.59% 95.74%
Number of salaries quoted 59,706 56,021 82,390
10th Percentile £29,000 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Competitor Analysis
Job Vacancy Trend

Job postings citing Competitor Analysis as a proportion of all IT jobs advertised.

Job vacancy trend for Competitor Analysis in the UK

Competitor Analysis
Salary Trend

3-month moving average salary quoted in jobs citing Competitor Analysis.

Salary trend for Competitor Analysis in the UK

Competitor Analysis
Salary Histogram

Salary distribution for jobs citing Competitor Analysis over the 6 months to 15 May 2024.

Salary histogram for Competitor Analysis in the UK

Competitor Analysis
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitor Analysis within the UK over the 6 months to 15 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +126 141 £46,250 -7.50% 62
London +144 78 £72,500 +31.82% 19
UK excluding London +3 63 £37,500 -16.67% 40
Work from Home +98 51 £48,750 -11.36% 26
South East +18 26 £37,500 -14.77% 8
West Midlands +25 10 £59,556 -0.74% 8
Midlands +2 10 £59,556 -0.74% 9
South West - 10 £43,750 - 3
East of England +11 9 £34,500 -6.76% 3
North of England +38 7 £59,556 +28.77% 15
North West +2 5 £50,000 -23.08% 8
Yorkshire +88 2 £59,556 +32.35% 6
Scotland - 1 - -

Competitor Analysis
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (3.47%) WordPress
2 2 (1.39%) CMS
3 1 (0.69%) Alfresco
3 1 (0.69%) Documentum
3 1 (0.69%) FileNet
3 1 (0.69%) SharePoint
Applications
1 59 (40.97%) Microsoft Excel
2 57 (39.58%) Microsoft Office
3 56 (38.89%) Microsoft PowerPoint
Business Applications
1 5 (3.47%) Distributed Ledger
Cloud Services
1 4 (2.78%) Canva
1 4 (2.78%) GCP
1 4 (2.78%) MailChimp
2 3 (2.08%) AWS
2 3 (2.08%) Azure
2 3 (2.08%) Google Ads
2 3 (2.08%) Google Analytics
3 2 (1.39%) dbt
3 2 (1.39%) Microsoft Advertising
3 2 (1.39%) Power Platform
4 1 (0.69%) Dropbox
4 1 (0.69%) Dynamics 365
4 1 (0.69%) Microsoft 365
4 1 (0.69%) Microsoft Purview
4 1 (0.69%) OneDrive
4 1 (0.69%) SaaS
Database & Business Intelligence
1 2 (1.39%) BigQuery
1 2 (1.39%) Bigtable
1 2 (1.39%) Looker
2 1 (0.69%) Power BI
2 1 (0.69%) Tableau
General
1 85 (59.03%) Finance
2 68 (47.22%) Banking
3 56 (38.89%) Investment Banking
4 44 (30.56%) Marketing
5 39 (27.08%) Analytical Skills
6 36 (25.00%) Social Skills
7 16 (11.11%) Presentation Skills
7 16 (11.11%) Retail
8 15 (10.42%) Organisational Skills
9 12 (8.33%) Advertising
9 12 (8.33%) Retail Banking
10 4 (2.78%) Brand Awareness
11 3 (2.08%) Aviation
11 3 (2.08%) Electronics
12 2 (1.39%) Manufacturing
13 1 (0.69%) Aerospace
13 1 (0.69%) Automotive
13 1 (0.69%) Publishing
Job Titles
1 64 (44.44%) Analyst
2 56 (38.89%) Business Strategy Analyst
2 56 (38.89%) Strategy Analyst
3 16 (11.11%) Administrator
3 16 (11.11%) E-Commerce Administrator
4 15 (10.42%) Web Administrator
5 12 (8.33%) Insight Manager
5 12 (8.33%) Performance Manager
6 10 (6.94%) Product Manager
7 5 (3.47%) Developer
7 5 (3.47%) Product Developer
7 5 (3.47%) Product Owner
7 5 (3.47%) Technical Product Owner
8 3 (2.08%) Business Development Executive
8 3 (2.08%) Business Development Manager
8 3 (2.08%) Business Manager
8 3 (2.08%) Data Analyst
8 3 (2.08%) Development Manager
8 3 (2.08%) E-Commerce Manager
9 2 (1.39%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 15 (10.42%) CSS
1 15 (10.42%) HTML
2 5 (3.47%) Smart Contracts
3 1 (0.69%) .NET
Miscellaneous
1 60 (41.67%) Self-Motivation
2 20 (13.89%) Blog
3 13 (9.03%) Social Media
4 12 (8.33%) PMI
5 11 (7.64%) Algorithms
6 6 (4.17%) Analytical Mindset
7 5 (3.47%) Blockchain
7 5 (3.47%) Product Ownership
8 3 (2.08%) Mobile App
8 3 (2.08%) Photography
9 2 (1.39%) Data Centre
10 1 (0.69%) Driving Licence
10 1 (0.69%) Management Information System
10 1 (0.69%) Onboarding
Operating Systems
1 3 (2.08%) Android
1 3 (2.08%) Apple iOS
Processes & Methodologies
1 57 (39.58%) Benchmarking
1 57 (39.58%) Business Strategy
2 56 (38.89%) Asset Management
2 56 (38.89%) Business Forecasting
2 56 (38.89%) Creative Thinking
2 56 (38.89%) Planning and Forecasting
3 39 (27.08%) Market Research
4 26 (18.06%) Product Strategy
5 25 (17.36%) Agile
5 25 (17.36%) Problem-Solving
6 22 (15.28%) Data Analysis
6 22 (15.28%) E-Commerce
6 22 (15.28%) SEO
7 21 (14.58%) Strategic Thinking
7 21 (14.58%) User Experience
8 19 (13.19%) Roadmaps
9 17 (11.81%) A/B Testing
10 15 (10.42%) Decision-Making
11 14 (9.72%) Product Roadmap
12 12 (8.33%) Principal Component Analysis
Programming Languages
1 11 (7.64%) SQL
2 5 (3.47%) Python
3 1 (0.69%) Java
3 1 (0.69%) VBA
Qualifications
1 25 (17.36%) Degree
2 13 (9.03%) Master's Degree
3 12 (8.33%) PMI Certification
4 3 (2.08%) MBA
4 3 (2.08%) PhD
5 1 (0.69%) DBS Check
5 1 (0.69%) Security Cleared
Quality Assurance & Compliance
1 5 (3.47%) Actionable Recommendations
1 5 (3.47%) QA
2 3 (2.08%) Accessibility
Vendors
1 60 (41.67%) Microsoft
2 8 (5.56%) Google
3 5 (3.47%) Dell
4 4 (2.78%) Facebook
4 4 (2.78%) Instagram
5 2 (1.39%) Salesforce
6 1 (0.69%) EMC
6 1 (0.69%) Hyland
6 1 (0.69%) IBM
6 1 (0.69%) iManage
6 1 (0.69%) Laserfiche
6 1 (0.69%) OpenText
6 1 (0.69%) Oracle
6 1 (0.69%) Thales
6 1 (0.69%) Twitter
6 1 (0.69%) WooCommerce